by PRGN Admin | 16 Oct, 2017 | PR Tips & Trends, Public Relations
If you’ve never had a client ask you to lower your fees, you are one of the lucky PR professionals! For the rest of us, here are 5 tactics you can try the next time a client mentions budget cuts. Prepare facts: Many clients feel that they are paying too much because...
by PRGN Admin | 10 Oct, 2017 | PR Tips & Trends, Public Relations
When it comes to public relations, the best-kept secrets are those protected by the PRSA Code of Ethics. This means PR professionals will keep proprietary information proprietary and would rather go to jail before disclosing business secrets. Now, here are three...
by PRGN Admin | 2 Oct, 2017 | PR Tips & Trends, Public Relations
The debate between the DIY model vs. in-house vs. hiring a PR agency Anytime a company expands their marketing outreach efforts, no doubt there will be a great deal of discussion on which way to go. Should we hire a public relations/social media firm? Perhaps we...
by PRGN Admin | 30 Aug, 2017 | News
NYC to Nashville Laura Vinci, CooperKatz How does five days spent in Nashville benefit the way we do business in New York City? From an event-planning lunch at O’Charley’s (including samples!) to Wine Wednesday meetings to PRSA networking events, this woman from the...
by PRGN Admin | 2 Aug, 2017 | PR Tips & Trends
Every day in Washington, there are dozens–or maybe hundreds–of press conferences. The grand staircase at the Capitol building is a popular spot, as is the iconic entrance to the Supreme Court after a key ruling. The White House Rose Garden is, perhaps, the...
