About PRGN
How Brands Are Building Trust in the Age of AI
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Insights
PR Firms Today: Much More Than Clips
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...
Arizona – Home to Hospitality, Tech, Retail, Real Estate and Small Businesses
Business environment in Phoenix, Arizona Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts...
Austria – Align with Local Culture for Success
Business environment in Austria Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city...
PRGN and The Newmark Group Launch Global Expert Panel to Boost Africa Tourism
NAIROBI / BRUSSELS – The Public Relations Global Network (PRGN) has announced today the launch of the Global Expert Panel on tourism and travel for Africa, led by its member agency The Newmark Group, a strategic communications and advisory firm headquartered in...
Ireland – A Dynamic Economy And A Great Place To Do Business
Business environment in Ireland Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. A combination of competitive...
Reacting to Controversial Topics
The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues -- from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to manage...