About PRGN
How Brands Are Building Trust in the Age of AI
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Insights
Observing Integrity – Your Key to Long-Term Success in PR
One of three tenets upon which Mileage Communications was built, and which guides interaction with clients, partners, staff, vendors, the media and other stakeholders, is observing integrity. Integrity refers to being honest, reliable, and trustworthy. It is about...
PRGN Expands Asia-Pacific Presence with Addition of New Zealand Agency Alexander PR
SINGAPORE-NEW YORK-LONDON – Following its 2022 Asia Summit Conference and Fall Member Meeting in Singapore, the Public Relations Global Network (PRGN) announced today it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to...
PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore
The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe. In the 11th year of PRGN’s awards...
Global Stagflation and Economic Recovery, Greenwashing vs. Sustainability, and Doing “Better Things” on the Agenda of PRGN Asia Summit
For the first time in three decades of bi-annual member meetings behind closed doors, the Public Relations Global Network is opening parts of its upcoming member agency conference in Singapore to external guests who can follow online the discussion of keynote speakers...
How to Build Successful Communications Plans for 2023
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on...
How to Pitch PR to C-Suite Leadership
In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond. Brands need marketing momentum to...