PRGN Influence Insights Survey – Whitepaper
How Brands Are Building Trust in the Age of AI
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Insights
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
Survey conducted by Public Relations Global Network finds brand influence remains a top priority, yet a growing mix of channels is redefining how organizations build and manage it effectively
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels – with sessions timed for audiences in EMEA, the Americas, and APAC
Problem solving for clients – getting to yes
Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, “consulting,” community outreach, event planning, digital advertising, media relations, reputation management…describing what we do on a daily basis can…
Public Relations for Small Businesses: Maximizing Visibility with Tight Budgets
Public relations isn’t just a “nice-to-have” reserved for big brands with big budgets. In fact, every business starts as a small business. And the smart ones understand how public relations can be the key to growing from a small business to a mid-size company to a…
The Next China is Still China: A PR Playbook for the New Era
For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and…
PR Isn’t Dead. It’s the Reason Your Brand Will Survive What’s Coming
Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands. The opposite is true. Brands are coming to us, public relations agencies, for more…
Why the Future of Public Relations Belongs to the Narritect
Over the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams. Yet despite these advances, many…
Predictions as a PR Tool: The Tightrope Walk Between Relevance And Platitudes
Predictions in general are future-oriented statements which try to anticipate upcoming events or situations but obviously cannot be proved in advance. So a prediction always has a strong element of speculation as built-in weakness. In PR, we mean, of course, also…
The 2026 M.Cast™ Report: Trends Every Leader Needs to Watch
In a marketplace defined by disruption and accelerated change, leaders need more than hindsight—they need foresight. This blog builds on insights shared in the recent PRGN Presents podcast, offering a deeper dive into the trends shaping marketing and communications in…