The European Union is getting serious about sustainability communication and reporting. And while some people and organizations are spending all their energy complaining, others are looking for solutions and relishing the challenge. I was more than happy to share my...
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PRGN Presents Podcasts
Nonprofit Social Media: Tips for Creating a Successful Campaign
Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence...
Don’t Discount Creativity: The Business Case for Space + Place
Hang around board rooms and C-suites enough and you’ll start to notice some predictable trends. (This statement could take us in several directions, but for today, let’s focus on look and feel.) Most corporate offices are modern, uncluttered and functional. Maybe...
Navigating PR in an Election Year – The Political Minefield
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and...
People-Centric PR: Why Understanding Your Audience is Critical
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...
The Power of Cause Marketing
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time,...
What are the Practical and Ethical Implications of Gen AI
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It's a transformative tool that businesses, including my own at NettResults, are actively integrating into daily...
PR Firms Today: Much More Than Clips
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...
About PRGN
PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
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PRGN Influence Insights Survey
How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Global PR Creativity Shines at 2025 PRGN Awards in Nairobi
The Public Relations Global Network (PRGN) proudly announces the winners of the 2025 Best Practice Awards, held at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya, on October 23, 2025. The awards gala was attended by delegates of member agencies from...
PRGN Kicks-off October 2025 Member Meeting and Conference in Nairobi, Kenya
The conference draws PR professionals from the Americas, APAC and EMEA, offering a stage for dialogue, collaboration and innovation in the global communications arena Nairobi, Kenya — The Public Relations Global Network (PRGN), one of the world’s top public relations...
PRGN Elects Frédéric François as President and Announces New Leadership Team
Global network of independent PR agencies sets course for future at Nairobi member conference BRUSSELS/NEW YORK — The Public Relations Global Network (PRGN), one of the world’s largest groups of independent public relations agencies, will welcome a new leadership team...

