Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?

Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...

Predicciones de PRGN para 2026 en relaciones públicas: el ROI, la IA y la autenticidad cobran protagonismo mientras las agencias se adaptan a cambios rápidos y a expectativas crecientes en todo el mundo.

Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...