por Alessandra Malvermi | 1 Sep, 2025 | AI in PR, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO
How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations...
por Alessandra Malvermi | 14 Nov, 2024 | Consumer Communications, Comunicación corporativa, Events, Relación con medios, PR Tips & Trends, Public Relations
Where ideas take shape: the beating heart of Italian communication Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise...
por Alessandra Malvermi | 11 Jul, 2022 | Current Events, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been...
por Alessandra Malvermi | 19 Jul, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations
A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times...
por Alessandra Malvermi | 23 Feb, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country,...
