Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence...
Hang around board rooms and C-suites enough and you’ll start to notice some predictable trends. (This statement could take us in several directions, but for today, let’s focus on look and feel.) Most corporate offices are modern, uncluttered and functional. Maybe...
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and...
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time,...
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It’s a transformative tool that businesses, including my own at NettResults, are actively integrating into daily...
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...
The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to...
PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together...
Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure...
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
