Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications...
Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and...
Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups...
After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent Gallup poll found that the United States is almost...
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and...
Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...
There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from...
When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge...
PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...
