by Natalie Ghidotti | 14 Sep, 2020 | PR Tips & Trends
When it comes to promoting a brand or product on social media, it can be difficult to reach the masses of your target audience without a large following. This is why it’s common to see celebrities, athletes and other influencers endorsing various brands on their...
by PRGN Admin | 20 May, 2019 | PR Tips & Trends
In the endless ocean of the digital world, social media posts by companies and brands are often overlooked or do not attract the attention of its audience at a desired level. To improve engagement, brands often choose to promote their products by cooperating with...
by PRGN Admin | 25 Aug, 2018 | PR Tips & Trends
The popularity of influencer marketing has exploded in recent years. Common belief is that the influencers‘ opinions can shape the perceptions of their followers. Though marketing campaigns constantly change, the followers‘ faith and trust in the influencer remains...
by PRGN Admin | 27 Jul, 2018 | PR Tips & Trends
The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. “She...
by PRGN Admin | 7 May, 2018 | PR Tips & Trends, Public Relations, Social Media Marketing
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when...
