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Results for "influencer"

 

We found 103 results for your search.

How to Pick the Right Influencers for Your Brand

By Sara Camp, Account Supervisor - L.C. Williams & Associates

Clearly Define your Target Audience and Campaign Goals

No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to pick the right influencers for your brand....

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Signs to Watch When Selecting the Matching Influencer for Your Brand

By Natalie Ghidotti - Ghidotti

Understand Your Relationship Goals

In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your audiences....

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Influencer Marketing

By Teresa Kriegsman

...

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Navigating the World of Influencers in PR

By Yui Seeng Cheng - Mileage Communications

Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. ...

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How to Find Micro-Influencers That Match Your Brand

By Lauren Reed - REED

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. ...

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How Best to Work With Micro-Influencers

By Natalie Ghidotti - Ghidotti

When it comes to promoting a brand or product on social media, it can be difficult to reach the masses of your target audience without a large following. This is why it’s common to see celebrities, athletes and other influencers endorsing various brands on their Instagram, Twitter, Facebook and other social media platforms. However, tapping into...

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The Macro Effect of Micro-Influencers

By Raci Seymen

In the endless ocean of the digital world, social media posts by companies and brands are often overlooked or do not attract the attention of its audience at a desired level. To improve engagement, brands often choose to promote their products by cooperating with influencers thought to be fit for the brand. Influencer marketing – which...

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How to Connect with the Right Influencer for Your Brand

By Akvilė Vžesniauskaitė - Adverum

The popularity of influencer marketing has exploded in recent years. Common belief is that the influencers‘ opinions can shape the perceptions of their followers. Though marketing campaigns constantly change, the followers‘ faith and trust in the influencer remains consistent. Online customers are known to trust the recommendation of individuals within their network or social circle.  In...

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4 Ways To Leverage PR While Working With Influencers

By Alessandra Malvermi - Sound Public Relations

The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity....

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The Rise of the Social Influencer

By Owen Cullen - Cullen Communications

Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen....

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The Rise of the Micro-Influencer: Why Less Really Might Be More

By Tori Ross - REED

Social media influencers are not a new thing by any means. With the growth of platforms like Instagram and Snapchat, the term blogger has almost become a thing of the past. Why have a WordPress account that needs to be updated constantly with full length, long form posts when you can influence the masses with a...

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How Social Influencers Shape Communication Trends?

By Gabor Jelinek - Goodwill Communications

Hungary’s media consumption is rapidly shifting towards social media. And so much so that the king of all media, television – which has survived all major media transformations so far – is now being dethroned by young video makers of YouTube. By 2017, advertising potential for social platforms has become a multi-million dollar market in the...

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Poland: Gateway to Business in Eastern Europe

By Mariusz Pleban - OneMulti

Business environment in Poland

In recent decades the Polish economy has shown great resilience against global shocks. For the first time since the beginning of the transformation in 1989 Poland recorded a decline in GDP in 2020 and has since returned to a growth pathway....

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Chicago: The Windy City

By Shannon Quinn - L.C. Williams & Associates

Business environment in Chicago

Chicago is the third-most populated metropolitan area in the United States with more than 9.6 million residents in the city and suburbs. It is the centerpiece of commerce in the Midwest. Unlike other major cities, Chicago does not have a single industry specialization because it dominates many diverse industries, including manufacturing, financial, transportation, food, insurance, pharmaceuticals...

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The Moore Agency

By Gábor Jelinek

At Moore, we connect with audiences to create authentic brand voices and powerful marketing solutions. Our specialization in critical industries such as healthcare, education, workforce development, agriculture and environmental services reflects our commitment to societal well-being. We are proud of our impressive 92% employee retention rate and 98% client retention rate, which underscores our dedication to...

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PRGN Best Practice Awards 2024: Record Entries and Awards Gala in Geneva

By PRGN Admin

Winners of the PRGN Best Practice Awards 2024 by categories:

The Public Relations Global Network (PRGN) announced winners of its 2024 Best Practice Awards at an awards gala ceremony held at the Hotel du Parc des Eaux-Vives in Geneva, Switzerland, and attended by 43 member agencies from across the globe....

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Detroit: North American Crossroad for The Automotive & Mobility Industry

By Jim Bianchi, APR - Bianchi Public Relations, Inc.

Business environment in the Detroit/North American automotive community

Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. ...

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Mexico: Bringing PR and PA Excellence to Diverse Organizations

By Loreley Maldonado - Eje Comunicación

Business environment in Mexico

Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship....

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San Francisco: Change. Craft. Communicate.

By Sean Dowdall - Landis Communications Inc. (LCI)

Business environment in San Francisco

The San Francisco Bay Area is the economic engine of Northern California. Although well known for its tech and tourism industries, the nine Bay Area counties are also innovation hubs for the autonomous mobility, food & beverage, life sciences/biotech, medical device and finance sectors. ...

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Bucharest, Romania: Everything You’d Expect from a Metropolis

By Alexandra Dinita - Free Communication

Business environment in Bucharest

By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the nation’s GDP. A majority of national and international companies have selected Bucharest for their headquarters,...

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PR Firms Today: Much More Than Clips

By Bill Southard - Southard Communications

There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with their...

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Ireland – A Dynamic Economy And A Great Place To Do Business

By Owen Cullen, Managing Director - Cullen Communications

Business environment in Ireland

Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. ...

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Lithuania – Efficiency Attracts a Startup Ecosystem

By Ieva Naujalytė, Managing Partner - Adverum

Business environment in Lithuania

Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s rising international rankings....

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Dubai – Where Global Business Meets Limitless Possibilities

By Nick Leighton, Founder and CEO - NettResults Middle East

Business environment in the United Arab Emirates

Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies, including free zones and favorable tax conditions, create...

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Arkansas – Southern Roots, Global Impact

By Natalie Ghidotti, APR, - Ghidotti

Business Environment in Arkansas

Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking....

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Los Angeles, California – The City of Angels

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Business Environment in Los Angeles, California

Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what many would view as paradise. ...

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New Boeing 777-300 launch and new crew uniforms presentation 

By Dominique Biquard - IDENTIA / PR

The company had to present the new Boeing 777-300 and the new route Miami-Buenos Aires to journalists and influencers. At the same time, AA had reached a milestone changing crew member uniforms for the first time in many years. ...

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Helsinki, Finland – Growth Path Ahead

By Taru Tujunen - Ellun Kanat

Business Environment in Finland

Finland has been crowned as the happiest country in the world seven times in a row. It has held this title since 2018 in the World Happiness Report. Many factors that contribute to this success are also very relevant for the business environment....

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Nashville, Tennessee – Making Noise in Music City

By Lauren Reed Williams - REED

Business environment in Nashville

Nashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000 jobs. Nashville’s business-friendly climate, absence...

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Ohio – Business Growth Fueled by Manufacturing & Healthcare

By Brad Kostka - Roopco

Ohio Boasts a Thriving Business Environment

Marked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers strong industry clusters, booming infrastructure and a supportive business environment focused on the value of personal connections. Within the Ohio market in...

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Italy – Empowering Innovation with Food, Design, Fashion and Tech

By Alessandra Malvermi - Sound Public Relations

Business environment in Italy

Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with...

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Malaysia – The Future-Forward and Business Ready Market

By Andy See Teong Leng - Perspective Strategies

Business environment in Malaysia

Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business....

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India – Where Diversity Meets Dynamic Growth

By Sunil Puri - Mileage Communications - India

Public Relations in India’s Diverse Market

India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical, demographic, and social distinctions all play major...

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Beijing, China – Immense Opportunities for Business

By Shawn Jiang Xiaofeng - China Advocate

Business environment in China

China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland, China’s market is both extensive...

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Hong Kong – Asia’s World City

By Joanne Chan - LBS Communications Consulting Ltd

Business environment in Hong Kong

Renowned as Asia’s World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world’s leading international financial centres, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets....

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Media Training for an Evolving News Landscape

By David Wills - Media Profile

Media Interviews Present Opportunities

Working in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling....

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Tokyo, Japan – Premier Destination for Business

By Judy Kuramata - Integrate Communications

Business environment in Tokyo and Japan

Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors....

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2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

By Gábor Jelinek

Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for....

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

1. Define Clear Objectives:

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience....

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Leveraging Tech Innovation and AI in PR: A Modern Approach

By Nick Leighton, Owner and CEO - NettResults Middle East

1. Enhanced Media Monitoring

In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors....

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PRGN 2023 Best Practice Awards: Record Entries and Awards Gala in San Francisco

By PRGN Admin

Winners of the 2023 PRGN Best Practice Awards by categories:

The Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe....

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Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

Crafting a resilient employer brand

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into the...

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Top 5 PR Needs of a Tech Company

By Natalie Ghidotti - Ghidotti

Tech company PREstablishing Connection Through Authenticity

In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing the...

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Navigate Mid-Year Budget Cuts With These Comms Strategies

By Helena Desmet, Project Manager - Two cents

Review strategy, targets and KPIs 

Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there are...

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Four Ways PR Can Reinforce Content Marketing

By Natalie Ghidotti - Ghidotti

PR Works to Establish Thought Leadership

It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...

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Cómo la oficina de prensa puede ayudar a las pequeñas empresas

By Sttela Vasco - Race Comunicación

Cuando hablamos de relaciones con la prensa, es común que imaginemos que este es un servicio exclusivo para grandes empresas, lo cual es fácil de entender, después de todo, tienden a recibir más atención de la prensa y sienten una mayor necesidad de contar con un apoyo especial en situaciones de crisis....

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PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators

By Gábor Jelinek

Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions....

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Race Communications

By Teresa Kriegsman
Parque Ibirapuera - Sao Paulo - Brazil

The agency was established in 1999 and has since 2005 been under the direction of Rogério Artoni, an award winning PR executive who in 2016 and 2017 was listed by PRWeek in The Global Power Book among the 350 most influential PR professionals in the world....

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PRGN 2022 Best Practice Awards: Agencies Win Big in Singapore

By PRGN Admin

The Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe....

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How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

By Jim Bianchi - Bianchi Public Relations, Inc.

1. Look back at CES’s past

Believe it or not, it’s time to start thinking about your company’s plans for CES 2023. ...

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Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

By Natalie Ghidotti - Ghidotti

Identify Your Goals for Growth on Social Media

In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your efforts...

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Top 5 Corporate Crises in 2021 to Learn From

By Nick Leighton - NettResults Middle East

Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate....

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PR Predictions for 2022 from The Best Comms Pros around The Globe

By Gábor Jelinek

What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation; “red...

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PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions

By PRGN Admin

The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe....

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A New Approach for Media Relations

By Ward Vanhee - Two cents

It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and PR...

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How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends. ...

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Top 10 Tactical Tools of Consumer PR

By Bill Southard - Southard Communications

As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer public relations. The benefits are clear and include boosting top-of-mind consumer awareness, building credibility, earning...

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Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

By C.L. Conroy

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social Responsibility (CSR), also known as Cause Related Marketing. ...

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Millennials vs. Gen Z – The Importance of Generational Marketing

By Natalie Ghidotti - Ghidotti

We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about clothing and hairstyle choices, but the differences between the two...

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Race Comunicación

By Teresa Kriegsman
Parque Ibirapuera - Sao Paulo - Brazil

Race Comunicación es una agencia multidisciplinaria de comunicación empresarial y relaciones públicas en Brasil enfocada en las relaciones con los medios, influencers y marketing digital, construyendo y reforzando reputaciones a través de estrategias de relación y compromiso. Servimos a organizaciones de todos los tamaños e industrias de una manera flexible y no discontinua, adaptándonos a las...

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Top Five Examples of Successful Food PR

By Lauren Reed - REED

Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives....

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Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

By Lauren Reed - REED

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment...

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Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

By PRGN Admin

NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove resilient, agile and successful in expanding their business offering – an internal survey at PRGN shows....

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How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals and...

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How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals and...

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Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values has...

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When Back-to-School is Anything but Normal

By Shannon Quinn - L.C. Williams & Associates

Pitching seasonal media stories is a staple of consumer public relations. The coverage calendar ebbs and flows with many of the same topics year after year, and our job is to find a new angle to help our clients shine. Back-to-school season has been one of the most consistent and far-reaching seasonal stories to tie to...

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What does a PR firm do in the digital age?

By Lynn Erasmus - Alkemi Collective

Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable....

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Real Estate Communications: Add Color to Concrete

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some of...

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Understanding and Marketing to Generation-Z

By Bill Southard

There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers.  As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns that...

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Expand Your Monitoring, and Brand, With Social Listening Tools

By Bob Brady

Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation....

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Social Media Expert

By Teresa Kriegsman

(Junior) Expert Digital & Social Media

Then you are just right here!...

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The Meaning of PR: How it’s changing as we head into 2020

By Leeza L. Hoyt - The Hoyt Organization, Inc.

When public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right message targeted to the right audience in the right way. This resulted...

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Marketing to Generation Z: What Gen Z Wants You to Know

By Sandy Lish - The Castle Group

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials: they’re Generation Z....

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Five PR disasters we can all learn from

By Uwe Schmidt

No matter how hard they try to avoid it, companies often need to deal with disastrous situations – *it happens. But what makes them an actual PR disaster is not necessarily the mere existence of a crisis but rather the way the crisis is being dealt with. There are numerous instances in which companies dealt poorly...

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Top 10 PR tools that make a difference in your productivity

By Mariusz Pleban and Piotr Durski - OneMulti

How often do you feel you’ve got too many things going on around you? Instead of getting straight to PR work, you suddenly find yourself doing 10 or 100 other things, just not the right one you should be doing? Or maybe it is difficult for you or your team to finish all tasks in the...

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“A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company

By Päivi Holmqvist

Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media influencers that need to be watched. It’s also about deciding how the company should be...

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Southard Communications

By Teresa Kriegsman

Based in New York, Southard Communications is a leading independent firm with vast experience across a broad number of industries and markets. Founded in 1994 by Bill Southard, the firm has a solid reputation for helping clients build business — in meaningful and cost effective manner. The firm specializes in media relations, product launches, events, digital...

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How “asoluto” became “accelent” — What We Learned from Rebranding Our Agency

By Robert Bauer - accelent communications

Agency life is an evolutionary process and brings times of stability as well as disruptive changes —some of them forced upon the agency from the outside, some of them deliberately initiated to bring the organization to a new level....

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Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

By Deanna Killackey - L.C. Williams & Associates

Optimizing your schedule is important for making the most out of every workday. It’s true no matter what your profession is – public relations professional, CEO, parent, teacher – since every minute you save allows you extra time for yourself, your family or another client. But, prioritizing goals to maximize your daily schedule isn’t always easy....

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Employee Advocacy Can Improve PR

By PRGN Admin

Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be leveraged multiple times if the employee advocacy is in place and functioning well in...

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What is a PR Firm?

By Valentina Giacaman - RumboCierto Comunicaciones

Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications)....

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What’s in store for PR in 2019?

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019....

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The Importance of a Global Network in a Digitized World

By Aaron Blank - Fearey

As the end of  2018  quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out from...

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Ten Questions with Márk Németh

By Leslie Dagg - Bianchi Public Relations, Inc.

Name: Márk Németh...

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7 Ways to Get to Know Your Audience

By Alexandra Dinita - Free Communication

Anthropology is a science born out of two schools of thought related to how should a social scientist study a community....

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5 Ways to Know If Working in the PR Industry is Right for You

By Lauren Reed, APR - REED

As an industry, public relations has experienced our fair share of PR. Popular TV shows like “Mad Men” and “Sex and The City” have bolstered PR’s reputation as a career path lined with celebrity parties, free swag and other VIP perks. While many of us do frequently work on cool projects with major brands and some...

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Top Five Things to Know about Managing a Crisis on Social Media

By Hilary Allard, EVP, and Philip Hauserman, VP - The Castle Group

Just as social media has changed everything about communications and marketing, it’s taken the practice of crisis management to new heights. The immediacy of channels such as Twitter, Facebook, Instagram and others make managing a crisis even more difficult, particularly when the groundswell of public commentary on the issue and the response – or lack thereof...

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Why Should You Hire A PR Agency? And How Do You Find the Right PR Firm?

By David Landis & Alison Bailin - Landis Communications Inc. (LCI)

Having been in the public relations business for nearly three decades, I’m often asked by business associates why and how to find the right PR firm for their needs. So, just like BuzzFeed, we’ve compiled some easy-to-read lists for you....

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Is the Press Release Dead?

By Robert Bauer - accelent communications

“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should read, enjoy and use...

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5 Tips for a Successful Product Launch

By Shannon Quinn - L.C. Williams & Associates

In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign....

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Top 10 Conferences for PR Pros in 2018

By Top 10 Conferences for PR Pros in 2018 - Three Box Strategic Communications

As PR pros, it can be difficult for us to step away from our inboxes and voicemails for time dedicated solely to professional development. It’s easy to put client needs in front of the latest webinar or online course, especially when your time is billable and there are deadlines at every turn. But public relations is...

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A Case Study for a Case Study

By Abbie Fink - HMA Public Relations

It is a common request from potential clients to see a Public Relations case study of work comparable to what you are recommending to them. But what exactly are they looking for? Strategy, deliverables, measurement? Of course, but how best to provide that information without overwhelming and oversharing....

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What Results can you Expect From a PR Campaign?

By Alessandra Malvermi - Sound Public Relations

Before analyzing the results of a PR campaign, it is necessary to clarify what PR means today. The primary goal of Public Relations has always been to develop relationships, to connect institutions, companies, people and establishments with their users or their clients. What has changed over time, and has even significantly increased, are the ways that...

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10 Tips to Construct a Media-Pitching Email that Works

By Tori Ross - REED

Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can be...

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Public Relations Global Network Marks 25 Years as the World’s Local Agency

By Aaron Blank - Fearey

Network complements five years of 20 percent growth by welcoming three new member firms from Brazil, Malaysia and Mexico...

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Launching a New Company? Make Sure PR is in your Toolbox

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

You’ve got the idea. Your business plan is in place. The financing is ready to roll. Now you’re ready to launch. Let the media tour begin, right?...

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LYFE Kitchen

By Teresa Kriegsman - Landis Communications Inc. (LCI)

In 2015, PRGN members The Fearey Group was hired by LYFE Kitchen to manage their external relations and public relations program. As LYFE Kitchen began opening restaurants throughout California, The Fearey Group was tasked with creating unique opportunities to get the media, community and social media influencers in the door at locations in all the new...

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Media Profile

By Teresa Kriegsman

Media Profile is a complete communications agency. We’re proudly independent, female led, and employee owned. That means that we share a stake in the conversation. Whether it calls for deep sector experience or a sharp eye for trends, we believe in bringing the right people with the right perspectives for the job at hand....

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L.C. Williams & Associates

By Teresa Kriegsman

L.C. Williams & Associates (LCWA) is a full-service Chicago PR firm made up of 30 experienced, invested and creative individuals who are focused on providing refreshing, reliable, results for our clients. We integrate communications across all channels to reach audiences, including media relations, social media, influencer outreach and grassroots marketing....

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