Media Profile is Canada’s largest full-service, independent PR agency. Based in Toronto, Ontario we have a 30-year track record of providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. We are a full-service agency with thriving practices in public relations, corporate and brand communications, content marketing, social media and digital marketing.
Office Location(s)Toronto, Ontario (Canada)
Media Profile is Canada’s largest full-service, independent PR agency. Based in Toronto, Ontario we have a 30-year track record of providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. We are a full-service agency with thriving practices in public relations, corporate and brand communications, content marketing, social media and digital marketing. We have 40 full-time employees and are supported by a network of regional affiliates and other partners.
Clients include international brands like Google, YouTube, Starbucks, Honda, Acura, Uber, Sony, Epson, Abbvie, Match.com, Ancestry and others. In 2016, Media Profile was chosen as Strategy Magazine’s Gold Agency of the Year, the most prestigious PR award in Canada.
- Content Creation
- Corporate Communications
- Creative Services
- Crisis Communications and Crisis Management
- Digital Marketing
- Employee Relations
- Events and Campaigns
- Influencer Marketing
- Media and Presentation Training
- Public Relations
- Video Production
- Website and App Development
- Automotive Public Relations
- Consumer Technology
- Government / Public Sector
- Not-for-Profit / Charities
Alison King - President
Alison King is a trusted PR pro, committed mentor and great boss. She’s an industry leader who has earned the respect and trust of the CEOs of Canada’s largest brands and the editors of the country’s busiest newsrooms since joining Media Profile nearly three decades ago.
Unlike most PR industry leaders, Alison does not shy away from the day to day work on the account. She is always engaged and brings her creative approach and solutions first thinking to all of Media Profile’s clients. Alison also recently served as the Chair of the Public Relations Society of America’s annual Counselors Academy conference and draws on a wealth of experience and industry insight to help drive Media Profile and its clients forward.
Senior Vice President
John Thibodeau - Senior Vice President
John Thibodeau has been a trusted member of Media Profile’s team for nearly 20 years, providing counsel to a broad range of national clients. John has a unique ability to cut through noise and deliver level-headed strategic counsel.
As his clients will tell you, his thoughtfulness, analytical approach and ability to see both the big picture and the small details are what make him such an integral member of their communications teams. John is frequently called upon to help clients deal with large, complex problems.
Senior Vice President
David Wills - Senior Vice President
David Wills understands the importance of strong narrative, clear messaging and compelling delivery. He draws on his natural storytelling abilities to help his clients find their voice and weave their messages together in a powerful way.
After 20 years at Media Profile, David has become much more than just a storyteller; he’s now a trusted ally and respected advisor to his corporate and government clients. He has media trained CEOs and senior government bureaucrats, leaders of movements and causes, as well as high profile and aspiring politicians.
- 11.25.20 Confronting issues daily
- 11.19.20 Staying real in the age of authenticity
- 11.12.20 Media Profile receives five awards at PRGN Awards
- 11.05.20 Why paying a living wage matters
- 10.27.20 The new realities of hiring
- 10.21.20 Returning from mat leave… in the middle of a pandemic