Media Profile
Toronto,
Canada
OFFICE LOCATION(S)
Toronto - Ontario (Canada)
EMPLOYEES
44
HEADQUARTERS
500-579 Richmond St. W.
Toronto, Ontario, M5V1Y6
Canada
,
Media Profile
Services
- Branded Content
- Community Relations
- Content Creation
- Corporate Communications
- Creative Services
- Crisis Communications and Crisis Management
- Digital Marketing
- Employee Relations
- Event Management
- Events and Campaigns
- Influencer Marketing
- Marketing
- Media and Presentation Training
- Messaging
- Other
- Public Relations
- Video Production
- Website and App Development
Industry Expertise
- Arts / Entertainment
- Automotive Public Relations
- Building / Construction / Architecture
- Consumer Products
- Consumer Technology
- Financial / Banking / Investment
- Food and Drink
- Government / Public Sector
- Hotels
- Indigenous Communications
- Not-for-Profit / Charities
- Real Estate
- Retail
- Sports
- Technology
- Tourism / Travel
- Transportation
Alison King - President
Alison has been with Media Profile for more than 35 years and takes a very hands-on approach to her role of President. What sets her apart is an innate ability to connect with clients and to quickly get to the heart of their communication challenges. Throughout her career, Alison has led communications for some of this country’s biggest brands and most prestigious associations. She is passionate about Media Profile, and about delivering the highest quality PR services in Canada. She works directly with clients and senior leadership teams, including crisis and issues management. As Media Profile’s leader, Alison ensures that everyone at Media Profile is happy, healthy and has the tools they need to be the best in the business.
E: [email protected]
P: 416.504.8464
David Wills - Senior Vice President
David understands the importance of a strong narrative, clear messages and compelling delivery.
David draws on his natural storytelling abilities to help clients weave their messages together in a powerful way. His approach is informed by his prior work as a newspaper reporter and political aide at Queen’s Park. After 25 years at Media Profile, he’s more than just a storyteller: he’s a trusted and respected advisor to his clients. David has media-trained CEOs, senior government officials, leaders of movements, and high-profile aspiring politicians. You can often catch his commentary as a regular guest on The John Oakley Show on AM640.
David is the senior liaison with our finance department and our accounting firm. He reviews bi-monthly account payable statements, reviews monthly financial statements and and continuously monitors the billing tracker. With John and Alison, he has signing authority for contracts and other formal documents. He also reviews and approves all contracts, NDAs and LOAs, seeking legal advice as needed. David works with John and Scott to structure how we bill for our technology services. David also oversees our IT consultant and technology purchases like laptops, Cloud Servers, firewalls, etc.
E: [email protected]
P: 416.504.8464
John Thibodeau - Senior Vice President
John has a unique ability to cut through noise to deliver level-headed strategic counsel.
As his clients will tell you, John’s thoughtful, analytical approach and ability to see both the big picture and the small details make him an integral member of their communications teams. John specializes in developing full-scale brand and corporate communications programs and has worked with some of Canada’s (and the world’s) largest brands. John has led Media Profile’s global technology clients for nearly two decades, including: Microsoft, Amazon Web Services and Google. John also draws upon
his past experience in the not-for-profit sector and environmental sectors to help Media Profile clients build award-winning ESG, community and DE&I programs.
John’s level-headed counsel is also valued within the management group where he is involved in key decisions affecting the firm. In addition, he is responsible for the modernization of the tools we use at Media Profile. In the past two years John has led the onboarding of new accounting and time management software. He has also assisted with the adoption of new tools for influencer management and media and social media monitoring. John is also deeply involved in training senior staff on the finer points of account leadership, client relations, team management and staff mentorship.
E: [email protected]
P: 416.504.8464
Adrienne Simic - Senior Vice President
Adrienne sets her sights on bold ideas and tells it exactly like it is.
Just when you think all possible angles have been considered, Adrienne serves up a fresh point of view. For nearly 25 years, her fearlessly honest approach to communications has made Adrienne a trusted advisor to some of Media Profile’s longest-term corporate and consumer clients. Each one appreciates her uncanny ability to step into their shoes and masterfully march them to success.
Adrienne is a committed mentor and the leader of our consumer practice at Media Profile. She is involved in most new business proposals and pitches on the consumer PR side. Adrienne leads our media relations practice and the training around that discipline. Adrienne works with Alison, John and David to set the direction of the company and manage major decisions.
E: [email protected]
P: 416.504.8464
Stephanie Bell - Senior Vice President
Stephanie leads our Indigenous practice and manages our HR function.
Stephanie oversees performance management, benefits and MP perqs. She also participates in all staffing decisions around hiring/terminating, deployment of resources on accounts and staffing RFPs. She is responsible for the ongoing management of issues related to staff performance improvement plans and professional development. Stephanie works with Alison to determine salary levels, raises, bonuses and benefits.
With Alison she works to ensure that Media Profile is at the forefront of best practices around HR and ensures our culture is strong and distinct from other agencies.
E: [email protected]
P: 416.504.8464
