by PRGN Admin | 27 Feb, 2018 | PR Tips & Trends, Public Relations
“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should...
by PRGN Admin | 8 Jan, 2018 | PR Tips & Trends, Public Relations
In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1....
by PRGN Admin | 31 Dec, 2017 | PR Tips & Trends, Public Relations
As PR pros, it can be difficult for us to step away from our inboxes and voicemails for time dedicated solely to professional development. It’s easy to put client needs in front of the latest webinar or online course, especially when your time is billable and there...
by PRGN Admin | 5 Dec, 2017 | PR Tips & Trends, Public Relations
It is a common request from potential clients to see a Public Relations case study of work comparable to what you are recommending to them. But what exactly are they looking for? Strategy, deliverables, measurement? Of course, but how best to provide that information...
by PRGN Admin | 27 Nov, 2017 | PR Tips & Trends, Public Relations
Before analyzing the results of a PR campaign, it is necessary to clarify what PR means today. The primary goal of Public Relations has always been to develop relationships, to connect institutions, companies, people and establishments with their users or their...
