Category: PR Tips & Trends

 

Positive Reputation and Crisis: Not Mutually Exclusive

By Blake D. Lewis III - Three Box Strategic Communications

Building a positive reputation in the midst of a crisis may seem counterintuitive. Yet, as we have seen in the Covid-19 event, the worst of times can bring out the best in people and organizations. Five tools, likely present in your professional toolbox, will improve your ability to guide organizations in enhancing their reputations during… Continue reading Positive Reputation and Crisis: Not Mutually Exclusive

Five PR Nightmares Businesses Can Avoid

By Jorge Martinez - The Conroy Martinez Group

“No one’s ever heard of us.” “People know us for the wrong reasons.” “I want it all.” Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times. There are five specific themes that repeat themselves when it comes to public relations,… Continue reading Five PR Nightmares Businesses Can Avoid

Creating Successful Public Affairs Campaigns: The 5-Step Approach

By Andy See - Perspective Strategies

Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even to lobby for certain changes in regulations or laws. Typically, public affairs campaigns are more visible and accepted in… Continue reading Creating Successful Public Affairs Campaigns: The 5-Step Approach

How to include the SDGs in your company’s DNA?

By Ryan Ong - Currie

What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But what are the SDGs? And how can your organisation add the SDGs to its… Continue reading How to include the SDGs in your company’s DNA?

Three Common Social Media Mistakes – and How to Avoid Them

By Hilary Allard - The Castle Group

As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. Having… Continue reading Three Common Social Media Mistakes – and How to Avoid Them

What to watch for when making your brand more appealing to women

By Valentina Giacaman - RumboCierto Comunicaciones

At a recent dinner at a corporate event, I had the opportunity to listen to a stand-up comedian. Each joke was more macho than the other. And I thought, what a bad image this dinner will give this brand with all the women here and how old-fashioned the whole gig is. At least I don’t… Continue reading What to watch for when making your brand more appealing to women

Five PR trends that will shape 2020

By Mariusz Pleban - OneMulti

There are supposedly as many trends to watch as experts you ask. There are about 1,000 PR professionals working at member agencies in PRGN. For your convenience, here we present only the five most important trends that will shape the year 2020. Placing results of PR activities into a purchasing funnel PR experts will increasingly… Continue reading Five PR trends that will shape 2020

Top lessons learned for automotive and mobility suppliers from CES2020

By Jim Bianchi - Bianchi Public Relations, Inc.

In the first week of January, CES2020 confirmed its role as one of the most important shows for advanced automotive technology, with a record number of new vehicle introductions from automakers for this show, as well as a record number of automotive suppliers and mobility technology systems companies participating in this juggernaut event in Las… Continue reading Top lessons learned for automotive and mobility suppliers from CES2020

Advice for doing business with Chinese clients – from a Chinese perspective

By Joanne Chan - LBS Communications Consulting Ltd

Gong Xi Fa Cai! As the Year of the Rat begins January 25, 2020, I wish you all a healthy, wealthy and prosperous new year! The Year of the Rat symbolizes vitality, and it is believed to be particularly good for businesses and entrepreneurs. China has always been a very attractive market, offering great potential… Continue reading Advice for doing business with Chinese clients – from a Chinese perspective

“Best Of” Lists: How to gain notoriety for your business in 4 easy steps

By David Landis - Landis Communications Inc. (LCI)

In public relations, we’re always working hard for our clients to get them noticed on lists that decry “The Top This” or “Best Of That.” And yet, like the proverbial shoemaker’s kids, we might not always do it so well for ourselves. What’s a great PR agency (or any business) to do? Well, here are… Continue reading “Best Of” Lists: How to gain notoriety for your business in 4 easy steps

PR Predictions for 2020 – looking into the crystal ball of PR

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a smattering of what’s in store for PR. Happy new… Continue reading PR Predictions for 2020 – looking into the crystal ball of PR

Marketing to Generation Z: What Gen Z Wants You to Know

By Sandy Lish - The Castle Group

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials: they’re Generation Z. To fill the generation gap – and take advantage of the varied backgrounds and ages of staff in house at The Castle Group in Boston – we took an authentic approach and involved… Continue reading Marketing to Generation Z: What Gen Z Wants You to Know

Four clear signs that tell your chosen PR agency has great culture

By Jim Bianchi - Bianchi Public Relations, Inc.

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their website and social media channels share pictures of their… Continue reading Four clear signs that tell your chosen PR agency has great culture

Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

By Andy See Teong Leng - Perspective Strategies

Last year, I wrote an article titled “Escaping The Bangsar Trap” for a leading Malaysian business magazine. Bangsar is an affluent suburb in Malaysia’s capital city of Kuala Lumpur. The “Bangsar Trap” however describes the siloed mindset of the privileged, largely English-speaking Malaysian upper middle-class. This can be an issue in the communications business as… Continue reading Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

What makes a PR firm the best for you? – Here are the right questions to ask

By Ieva Naujalyte - Adverum

Today, the public relations profession involves a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with PR and the role of PR within your organization can vary considerably. Regardless if a business is either trying to outsource the… Continue reading What makes a PR firm the best for you? – Here are the right questions to ask

5 Trends Influencing the State of Public Relations

By Aaron Blank, President of PRGN & CEO of The Fearey Group - Fearey

Public relations is thriving – and evolving in exciting ways. It’s a great time to be in the business. At its core, our work is unchanging: actively pursuing relationships – shaping them, building them and maintaining them. That will always be front and center. But other aspects of our profession are developing or expanding. Here… Continue reading 5 Trends Influencing the State of Public Relations

A genuine approach: positive impact lobbying – and why clients should care…?

By Natacha Clarac - Athenora Consulting

The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a fatality: the root causes of negative mindsets can be changed… Continue reading A genuine approach: positive impact lobbying – and why clients should care…?

Communication Agencies and Law Firms: the new allies in business crises

By Valentina Giacaman Hazboun - RumboCierto Comunicaciones

In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies and individuals alike in a crisis situation – have become increasingly valued by law firms and their clients.… Continue reading Communication Agencies and Law Firms: the new allies in business crises

Top 50 shortest definitions and synonyms of Public Relations

By Mariusz Pleban - OneMulti

Many times we were in a situation where we had to tell our parents or friends what we were doing for living. More than once we used to get into long (read – very long) stories about our profession. We gave extensive definitions. We used a lot of words. And we still saw that our… Continue reading Top 50 shortest definitions and synonyms of Public Relations

More than office décor: Five PR awards programs that will make your agency stand out

By Ashton Brown - Three Box Strategic Communications

Let’s face it – most PR pros aren’t in it for the awards… but they sure are nice. Besides adding statues and plaques to your office shelf, PR industry awards present excellent opportunities for agencies to analyze their work, receive feedback from peers, evaluate outcomes and benchmark against best practices. However, with rising entry fees… Continue reading More than office décor: Five PR awards programs that will make your agency stand out

Real Estate Public Relations: The Five-Step Process that Creates a Successful Program

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

There is no question that real estate is an exciting industry. It shapes our cities, creates places for us to shop, work and even shapes the places we take our children to play. As a result, to be involved in the development of new projects – and see them rise out of the ground –… Continue reading Real Estate Public Relations: The Five-Step Process that Creates a Successful Program

How To Lead A Team: Perspectives From A PR Firm

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Being a local boutique PR agency in Malaysia, we do face a fair bit of challenges in terms of recruiting, retaining and most importantly, inspiring a team. After all, we lack the financial and human resource support that an international agency may have. However, over the last thirteen years, we have continued to grow and… Continue reading How To Lead A Team: Perspectives From A PR Firm

How to choose the best PR agencies in Europe

By Frédéric François - Two cents

Variety is the spice of Europe Europe is the continent of variety: language, habits and cultural sensitivities vary enormously, sometimes even within single countries! My own country Belgium being a prime example, a uniform approach does not work for both the Francophone and the Dutch-speaking parts of this small country. If you are looking for… Continue reading How to choose the best PR agencies in Europe

Top 10 PR tools that make a difference in your productivity

By Mariusz Pleban and Piotr Durski - OneMulti

How often do you feel you’ve got too many things going on around you? Instead of getting straight to PR work, you suddenly find yourself doing 10 or 100 other things, just not the right one you should be doing? Or maybe it is difficult for you or your team to finish all tasks in… Continue reading Top 10 PR tools that make a difference in your productivity

Five key learnings from social media crisis

By Philip Hauserman - The Castle Group

In today’s world, there’s no escaping social media – especially when it comes to crisis communications. I can say this with authority since 99.9 percent of the crises we’ve managed in the past few years have involved one platform or another. Facebook, Twitter, Instagram, YouTube, Snapchat, Yik Yak (yes, even Yik Yak, for those of… Continue reading Five key learnings from social media crisis

“A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company

By Päivi Holmqvist

Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media influencers that need to be watched. It’s also about deciding how the company should… Continue reading “A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company

Just graduated college? Follow PRGN toward PR jobs near you

By Judy Kuramata - Integrate Communications

Is PR one of your options to start your career? Searching the web for PR jobs can be an enormous task and you’d often be thrown into confusion. The PR industry has become so diversified and almost borderless and at the same time the “think global, act local” thinking leads you in global business. Which… Continue reading Just graduated college? Follow PRGN toward PR jobs near you

Why Every Stock Listed Company Should Go On Investor Roadshows Across Europe

By Michael Diegelmann - cometis AG

No personal contact, no investment in your company. The simple truth is: Investing is a people business and Investor Relations is about building relationships. Going on a roadshow to get in direct contact with institutional investors is obviously one of Investor Relations most important activities. Roadshows offer an opportunity to ensure that Investor Relations has… Continue reading Why Every Stock Listed Company Should Go On Investor Roadshows Across Europe

PR Tips: Best Practices for PR Firm Request for Proposals (RFPs)

By Jessica Muzik - Bianchi Public Relations, Inc.

No matter what you do the request for proposal (RFP) is a fact of life in the world of PR agencies and clients. In fact, some 30 percent of all PR agency new business comes via the RFP. For many corporate and institutional clients, RFPs are necessary, as corporate purchasing guidelines often require them to… Continue reading PR Tips: Best Practices for PR Firm Request for Proposals (RFPs)

Building bridges to cross the generation gap at work

By Lynn Erasmus - HWB Communications

Love them or leave them, the fact is we simply can’t ignore them – the difference that is between employers, the Baby Boomers and their younger employees, the Millennials. One of the most common complaints Baby Boomer leaders have about Millennials is that they seem to have a sense of entitlement, resulting in part from… Continue reading Building bridges to cross the generation gap at work

Drafting PR Case Studies: Tips based on 40 years of PR experience

By Uwe Schmidt - Industrie-Contact • Public Relations Agency

After 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of ours in use by one of… Continue reading Drafting PR Case Studies: Tips based on 40 years of PR experience

What News, Blogs and Magazines to Monitor if You’re in PR

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Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest communications disaster, the PR trades do a vital job in keeping our industry up-to-date.… Continue reading What News, Blogs and Magazines to Monitor if You’re in PR

What News, Blogs and Magazines to Monitor if You’re in PR

By Craig MacLellan - Landis Communications Inc. (LCI)

Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest communications disaster, the PR trades do a vital job in keeping our industry up-to-date.… Continue reading What News, Blogs and Magazines to Monitor if You’re in PR

What News, Blogs and Magazines to Monitor if You’re in PR

By Craig MacLellan - Landis Communications Inc. (LCI)

Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest communications disaster, the PR trades do a vital job in keeping our industry up-to-date.… Continue reading What News, Blogs and Magazines to Monitor if You’re in PR

The Big Bang theory of PR

By Stéphane Billiet, CEO

Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the advantages provided by AI, starting with an enhanced influence. Will PR professionals be soon replaced by robots? If DeepMind managed, less than 2 years ago, to create an AI “chess master,” the subsidiary of Google could feasibly create an AI… Continue reading The Big Bang theory of PR

10 public relations agency roles in the C-suite

By Ed Stevens, Chairman & CEO

The public relations agency can serve a number of significant roles in the C-suite. The question is, how do you find true acceptance in the C-suite. Strategic vision. It is critical that a PR firm understand the corporate vision. If there is none, this is the most important job to be accomplished. The future of… Continue reading 10 public relations agency roles in the C-suite

How good Investor Relations can make a difference

By Michael Diegelmann - cometis AG

Reduced to the essentials, it is actually quite simple: investors on the capital markets want to earn money and they hate making mistakes. This principle applies universally worldwide and across all investor classes. Sometimes experience, a good nose or a so-called golden hand can help make a worthwhile investment decision. However, in order to assess… Continue reading How good Investor Relations can make a difference

Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

By Deanna Killackey - L.C. Williams & Associates

Optimizing your schedule is important for making the most out of every workday. It’s true no matter what your profession is – public relations professional, CEO, parent, teacher – since every minute you save allows you extra time for yourself, your family or another client. But, prioritizing goals to maximize your daily schedule isn’t always… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

Employee Advocacy Can Improve PR

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Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be leveraged multiple times if the employee advocacy is in place and functioning well… Continue reading Employee Advocacy Can Improve PR

What is a PR Firm?

By Valentina Giacaman - RumboCierto Comunicaciones

Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications). In light of… Continue reading What is a PR Firm?

Is a College Degree Necessary to Work in PR?

By Robert Bauer - accelent communications

Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience. But having said this, of course,… Continue reading Is a College Degree Necessary to Work in PR?

Public Relations Global Network Adds PR Agency Offices in India and Georgia

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The Castle Group expands and adds its Atlanta, Georgia team to PRGN; Mileage Communications grows its presence and adds its New Delhi, India location into the network NEW YORK – January 15, 2019– The Public Relations Global Network (PRGN) announced today that it has added two new locations to its global network, raising the number… Continue reading Public Relations Global Network Adds PR Agency Offices in India and Georgia

Keeping an eye on the competition

By Mark Paterson - Currie

So, how do you keep an eye on your competitors?   One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to look and… Continue reading Keeping an eye on the competition

Why should blogging be a part of your PR strategy?

By Akvilė Vžesniauskaitė - Adverum

Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit the taste of those who are looking for interesting pieces of news, non-traditional recommendations or… Continue reading Why should blogging be a part of your PR strategy?

Win December with These End-of-Year PR Tips

By Ed Stevens

Here some ways to end 2018 on a high note. Publish your end-of-the-year report. Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate? Provide it. Pursue that elusive media outlet. So your client… Continue reading Win December with These End-of-Year PR Tips

What’s in store for PR in 2019?

By David Landis - Landis Communications Inc. (LCI)

It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public… Continue reading What’s in store for PR in 2019?

Ten Questions With Bradly Howland: An Audio Podcast

By Paul Konrardy

Podcast: Play in new window | Download In this episode of the PRGN Leadership Roundtable blog series of “Ten Questions,” we mix it up by bringing you an audio interview between Bradly Howland of HWB Communications in Cape Town, South Africa and Paul Konrardy of Evans Larson Communications in Minneapolis, Minnesota. Bradly shares the glories of Cape Town… Continue reading Ten Questions With Bradly Howland: An Audio Podcast

The Importance of a Global Network in a Digitized World

By Aaron Blank - Fearey

As the end of  2018  quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out… Continue reading The Importance of a Global Network in a Digitized World

Ten Questions with Márk Németh

By Leslie Dagg - Bianchi Public Relations, Inc.

Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I had less time for the part of… Continue reading Ten Questions with Márk Németh

Where is PR going in Turkey?

By Çınar Ergin - Aristo Communications

A murmur has begun to rise about the decline of the public relations industry in Turkey. Agencies are losing blood, teams are getting cut in half, and revenues are plummeting. There are question marks lingering in the Turkish economy, including the rise in currency exchange prices and the potential outcome of elections. The fundamental problem… Continue reading Where is PR going in Turkey?

WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

By C.L. Conroy - The Conroy Martinez Group

Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The Survey interviewed 1,409 CEOs in 83 countries with 76% defining business success by more… Continue reading WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

How To Become A Better Presenter

By Robert Bauer - accelent communications

When watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time. But once you’re standing in the spotlight yourself, it is up to you to make a difference. And here’s how to:… Continue reading How To Become A Better Presenter

So, You Think You Need a PR Firm: Tips from an Insider on How to Do it Right

By Leeza Hoyt, APR - The Hoyt Organization, Inc.

Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible aspect of our industry. That said, there are ways… Continue reading So, You Think You Need a PR Firm: Tips from an Insider on How to Do it Right

Why Your Business Needs a Blog

By Judy Kuramata - Integrate Communications

Today’s media landscape is becoming increasingly dominated and disrupted by digital. It’s everywhere you turn. On the way to work, while eating breakfast and even when we’re with friends, we are constantly absorbing digital media and the endless amount of information technology provides. Blogging is a highly-effective content marketing tool; it is no longer a… Continue reading Why Your Business Needs a Blog

Four Actions Companies Must Take Before Launching A New Product

By David Cumpston - Landis Communications Inc. (LCI)

When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world. Here are four key things… Continue reading Four Actions Companies Must Take Before Launching A New Product

How to Connect with the Right Influencer for Your Brand

By Akvilė Vžesniauskaitė - Adverum

The popularity of influencer marketing has exploded in recent years. Common belief is that the influencers‘ opinions can shape the perceptions of their followers. Though marketing campaigns constantly change, the followers‘ faith and trust in the influencer remains consistent. Online customers are known to trust the recommendation of individuals within their network or social circle. … Continue reading How to Connect with the Right Influencer for Your Brand

How to Keep Your Business Safe from Social Network Threats

By Dominique Biquard - IDENTIA / PR

Social media is a very powerful tool for business. It is a platform for businesses to showcase their strengths and build a community of followers. Unfortunately, that same power can translate to major damage in the event of a crisis. Social media gives publicity issues the fuel to escalate to a full crisis in mere… Continue reading How to Keep Your Business Safe from Social Network Threats

7 PR Tips On Turning The Tide On Consumer Distrust

By Sheena Campbell-Royle

We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about you and how good you were. Now we… Continue reading 7 PR Tips On Turning The Tide On Consumer Distrust

How Artificial Intelligence affects SEO

By Chuck Norman - S&A Communications

Artificial intelligence is not science fiction anymore. AI is here, and it’s probably part of your daily life. In fact, when you search the web at any time from any device, whether you’re typing into a browser or talking to Siri, you are interacting with AI. Search engines use AI to deliver the best results… Continue reading How Artificial Intelligence affects SEO

4 Ways To Leverage PR While Working With Influencers

By Alessandra Malvermi - Sound Public Relations

The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. “She has 70k followers on Instagram. How can’t she be perfect?” When… Continue reading 4 Ways To Leverage PR While Working With Influencers

Integrating Your Marketing and PR Strategies

By C.L. Conroy - The Conroy Martinez Group

There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are immune to traditional marketing, PR and advertising strategies.… Continue reading Integrating Your Marketing and PR Strategies

9 Reasons Why Every Company Should Invest in PR

By Anne A. Buchanan, APR - Buchanan Public Relations

Public relations has long been a powerful marketing tool for companies. In today’s digital environment, its impact is greater than ever. Here are nine reasons why every company should be investing in PR: 1. Allows a company to own and manage its narrative. Companies that fail to invest in PR are essentially ceding their narrative… Continue reading 9 Reasons Why Every Company Should Invest in PR

VW Crisis Communications Failures Never End

By David Fuscus - Xenophon Strategies, Inc.

Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities.  The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the… Continue reading VW Crisis Communications Failures Never End

10 Questions With Kent Barrett

By Brianne Murphy Miller - Landis Communications Inc. (LCI)

Name: Kent Barrett Title: Vice President PRGN agency: The Hoyt Organization Location: Los Angeles, USA Years at the agency: 9 years 1. What did you do before PR? : I was a political reporter covering the Illinois Statehouse for ABC affiliates and did a brief stint as a TV News assignment editor in Madison, Wisc.… Continue reading 10 Questions With Kent Barrett

PR Implications of the Peace Summit in Singapore between President Trump of the USA and Chairman Kim of the DPRK

By Yap Boh Tiong - Mileage Communications

The Peace Summit between President Donald Trump of USA and Chairman Kim Jong Un of the Democratic People’s Republic of Korea held at The Capella Hotel on Sentosa Island concluded on 12 June. The historic meeting was considered a success, as both parties agreed to meet further to work out the details for a permanent… Continue reading PR Implications of the Peace Summit in Singapore between President Trump of the USA and Chairman Kim of the DPRK

7 Ways to Get to Know Your Audience

By Alexandra Dinita - Free Communication

Anthropology is a science born out of two schools of thought related to how should a social scientist study a community. One approach, widely developed by one of anthropology’s founding fathers, Bronislaw Malinowski, was the “observatory participation”. Briefly put, in order to understand a community, you should spend time inside that community and try to… Continue reading 7 Ways to Get to Know Your Audience

5 Ways to Know If Working in the PR Industry is Right for You

By Lauren Reed, APR - REED Public Relations

As an industry, public relations has experienced our fair share of PR. Popular TV shows like “Mad Men” and “Sex and The City” have bolstered PR’s reputation as a career path lined with celebrity parties, free swag and other VIP perks. While many of us do frequently work on cool projects with major brands and… Continue reading 5 Ways to Know If Working in the PR Industry is Right for You

Do You Have a Twitter Marketing Plan?

By Amanda Hill - Three Box Strategic Communications

A Twitter presence, whether personal or corporate, is part of daily life in 2018. According to Hootsuite, nearly 330 million users worldwide access the platform in more than 40 different languages. Even more impressive is the number of active users: 42 percent access the app every day, while another 24 percent use Twitter weekly. That… Continue reading Do You Have a Twitter Marketing Plan?

The Right Measurements to Determine a Successful PR Campaign

By Valentina Giacaman - RumboCierto Comunicaciones

When clients hire a public relations agency to develop a PR campaign, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know that the story was free of errors… Continue reading The Right Measurements to Determine a Successful PR Campaign

The Rise of the Social Influencer

By Owen Cullen - Cullen Communications

Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social media would catch… Continue reading The Rise of the Social Influencer

Keeping Your Brand Out of Politics

By Sheena Campbell-Royle

Back some years ago when many of us were ‘spring chickens’ one of the golden rules of PR was that companies did and should not have opinions on politics because they were corporate entities and not people. A few different techniques were used, but most of the time journalists were told that individual companies did… Continue reading Keeping Your Brand Out of Politics

Reputation Management and Monitoring Your Web Presence

By Dominique Biquard - IDENTIA / PR

Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is saying what? Is the information positive, negative or… Continue reading Reputation Management and Monitoring Your Web Presence

Clever Ways to Get Free Press Coverage

By Judy Kuramata - Integrate Communications

The best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage you want, provided by the world’s top media relations… Continue reading Clever Ways to Get Free Press Coverage

5 Reasons Your Media Pitches Are Getting No Response

By Anne A. Buchanan, APR - Buchanan Public Relations

With earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations. But media pitching is highly challenging. Some surveys suggest that 95 percent of pitches never get a media response. Here are five reasons your pitches may be falling on deaf ears. 1. You didn’t do your… Continue reading 5 Reasons Your Media Pitches Are Getting No Response

What to do When Your Spokesperson Makes a Mistake

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or unintentionally gives away private information, a mistake takes place. Any one of… Continue reading What to do When Your Spokesperson Makes a Mistake

Why Should You Hire A PR Agency? And How Do You Find the Right PR Firm?

By David Landis & Alison Bailin - Landis Communications Inc. (LCI)

Having been in the public relations business for nearly three decades, I’m often asked by business associates why and how to find the right PR firm for their needs. So, just like BuzzFeed, we’ve compiled some easy-to-read lists for you. My colleague Alison Bailin at PRGN’s Phoenix agency, HMA Public Relations, offers the following 10… Continue reading Why Should You Hire A PR Agency? And How Do You Find the Right PR Firm?

Is the Press Release Dead?

By Robert Bauer - accelent communications

“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should read, enjoy and… Continue reading Is the Press Release Dead?

15 Tips for Making a Good Video

By Anne Buchanan - Buchanan Public Relations

Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video benefits from adherence to best practices. Whether you’re involved in the… Continue reading 15 Tips for Making a Good Video

Employee Communication: Five Elements to Build Winning Brands

By Andy See - Perspective Strategies

Different people have different interpretations of what brand building means. Sadly, many equate advertising campaigns or logo changes to branding exercises – which only scrapes the surface of holistic brand building. Instead, brands must be built enterprise wide and most importantly, inside out. Companies that fail to deliver on their brand promises will inevitably face… Continue reading Employee Communication: Five Elements to Build Winning Brands

The Rise of the Micro-Influencer: Why Less Really Might Be More

By Tori Ross - REED Public Relations

Social media influencers are not a new thing by any means. With the growth of platforms like Instagram and Snapchat, the term blogger has almost become a thing of the past. Why have a WordPress account that needs to be updated constantly with full length, long form posts when you can influence the masses with… Continue reading The Rise of the Micro-Influencer: Why Less Really Might Be More

The New, Close Relationship Between Communication Agencies and Law Firms

By Valentina Giacaman - RumboCierto Comunicaciones

For years they have been on separate paths, but since crisis is a synonym of corporate reputation, clients no longer worry about hiring a law firm when looking for a solution to their conflicts, but for several years they have understood that simultaneously they should look for someone who watches over their public image before… Continue reading The New, Close Relationship Between Communication Agencies and Law Firms

Reveal the Client’s True Problem In Order to Develop a Resolution

By Alexandra Dinita - Free Communication

We live in amazing times today, we are so digitized and so technologically advanced that the beginning of my PR career 20+ years ago seems to be in another life. I remember sending press releases by fax and communicating very important issues via pagers. No mobile phones, no blogs, no Facebook, no Twitter, but a… Continue reading Reveal the Client’s True Problem In Order to Develop a Resolution

Pitching for Product Reviews

By Bryan Koh - Mileage Communications

At first glance, a product review may just seem like a bunch of words coupled with images of a product, lavishing the product with half-hearted praise and encouraging readers to buy. Is that always the case? Reviewing is about making connections between images, text, and a reader, just like any other story. I enjoy reading… Continue reading Pitching for Product Reviews

5 Tips for a Successful Product Launch

By Shannon Quinn - L.C. Williams & Associates

In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1. Plan ahead. Ideally, the PR… Continue reading 5 Tips for a Successful Product Launch

Top 10 Conferences for PR Pros in 2018

By Top 10 Conferences for PR Pros in 2018 - Three Box Strategic Communications

As PR pros, it can be difficult for us to step away from our inboxes and voicemails for time dedicated solely to professional development. It’s easy to put client needs in front of the latest webinar or online course, especially when your time is billable and there are deadlines at every turn. But public relations… Continue reading Top 10 Conferences for PR Pros in 2018

PR Lessons From Over the Years

By Boh Tiong - Mileage Communications - India

Having been in the communications industry for more than 40 years, first within corporations, then in consultancy, there were many lessons gleaned along the way. These have helped me to deal with various stakeholders better and to handle PR events and activities more effectively. I hope you will find them useful. Dealing with the media… Continue reading PR Lessons From Over the Years

Win 2017 With These End-of-Year PR Tips

By C.L. Conroy, APR - The Conroy Martinez Group

Everyone knows the best time to plan is the beginning of each year. But, the end of the year offers some unique opportunities too. How can you maximize your brand in the 4th quarter? Here are a few End-of-the-Year PR and Social Media PR Tips. 1. What is Trending? Get Brand recognition by paying attention… Continue reading Win 2017 With These End-of-Year PR Tips

Are you Making These 3 Common Blogging Mistakes?

By Piotr Durski - OneMulti

By writing a blog you broaden your knowledge, acquire new skills, develop your imagination and enhance vocabulary. You also become a better writer, interlocutor, an expert in your field, improve your own concentration and memory. These are advantages that nobody questions. If you do it just for yourself, your own pleasure and satisfaction of your… Continue reading Are you Making These 3 Common Blogging Mistakes?

A Case Study for a Case Study

By Abbie Fink - HMA Public Relations

It is a common request from potential clients to see a Public Relations case study of work comparable to what you are recommending to them. But what exactly are they looking for? Strategy, deliverables, measurement? Of course, but how best to provide that information without overwhelming and oversharing. Case studies are a great way to… Continue reading A Case Study for a Case Study

What Results can you Expect From a PR Campaign?

By Alessandra Malvermi - Sound Public Relations

Before analyzing the results of a PR campaign, it is necessary to clarify what PR means today. The primary goal of Public Relations has always been to develop relationships, to connect institutions, companies, people and establishments with their users or their clients. What has changed over time, and has even significantly increased, are the ways… Continue reading What Results can you Expect From a PR Campaign?

Nailing Your Next Media Interview With These Five Tips

By Aaron Blank - Fearey

What you say can or will be held against you, should you not take up the challenge to prepare for an interview. In the digital age, everything you say lives on forever, so, preparing for an interview should not be taken lightly. You should spend enough time getting up to speed and doing the due… Continue reading Nailing Your Next Media Interview With These Five Tips

Does Your Website Accurately Represent You?

By Alexandra Dinita - Free Communication

Company websites used to be only virtual business cards. Not anymore. With the online developing faster than everything else around, websites moved to have a sales role or shifted to a hybrid function covering both the presentation and commercial purposes. Browsing the web one can see several neat website designs and functionalities and what might… Continue reading Does Your Website Accurately Represent You?

Which Social Media Platform Is Your Audience On?

By Rebecca Holmes - Spider

Social media is no longer the territory of the millennial. Today, consumers ranging from 14 to 65+ and beyond (to infinity!!) are active across the various platforms on a daily basis. In the current climate it wouldn’t be out of order to assume that your audience is using social media in one way or another,… Continue reading Which Social Media Platform Is Your Audience On?

10 Tips to Construct a Media-Pitching Email that Works

By Tori Ross - REED Public Relations

Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can… Continue reading 10 Tips to Construct a Media-Pitching Email that Works

Rebranding for a Better Future

By Joanne Chan - LBS Communications Consulting Ltd

Recently, Hong Kong Observatory announced a move with World Meteorological Organization (WMO) to rename four typhoons that caused human casualties and economic loss in Hong Kong and other South China Sea regions. The renaming of these typhoons was an act of rebranding, designed to raise more public awareness about the cause of the disasters, and… Continue reading Rebranding for a Better Future

What to Do When PR Clients Pressure You for Lower Fees

By Robert Bauer - accelent communications

If you’ve never had a client ask you to lower your fees, you are one of the lucky PR professionals! For the rest of us, here are 5 tactics you can try the next time a client mentions budget cuts. Prepare facts: Many clients feel that they are paying too much because they can’t see… Continue reading What to Do When PR Clients Pressure You for Lower Fees

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