At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However,...
Corporate Communications
What Should PR Firms Be Prepared For In the Post-Covid Era?
Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact,...
What Makes an Attorney a Good Source for the Media?
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while...
From Brand Purpose to Brand Activism: Time to Act
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
The New Chapters You Should Add to Your Crisis Handbook After Covid-19
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in...
SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like...
Five Ways Communicators Should Prepare to Reopen After Covid-19
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...
The Five Crises to Watch for in 2021
It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as...
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PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
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PRGN Influence Insights Survey
How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
K+ Group Joins PRGN, Expanding Global Network’s Presence in Central Europe
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...

