Influence isn’t a communications tactic. It’s an organizational strategy.

For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something...
How Brand Influence is Different in Europe and the U.S.?

How Brand Influence is Different in Europe and the U.S.?

Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most...