by Abbie S. Fink | 10 Sep, 2026 | B2B Communications, Consumer Communications, Corporate Social Responsibility, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...
by Abbie S. Fink | 10 Aug, 2026 | Consumer Communications, Corporate Communications, Influence Insights, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something...
by Abbie S. Fink | 9 Jul, 2026 | Employer Branding, Influence Insights, PR Tips & Trends, Public Relations, Rebranding
When organizations think about brand influence, attention often turns to external channels. Social media, earned media, influencers, and consumer advocacy tend to dominate conversations about how influence is built and maintained. Employees are rarely at the center of...
by PRGN Admin | 14 May, 2026 | Influence Insights, News
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
by PRGN Admin | 28 Apr, 2026 | Influence Insights, News, PR Tips & Trends, Public Relations, Reputation Management
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
