Mexico: Bringing PR and PA Excellence to Diverse Organizations

Business environment in Mexico

Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship.

Mexico has emerged as a significant player in the global economy, thanks to its strategic location, diverse workforce, and network of trade agreements. However, challenges such as market fluctuations, tax policy and political environment can impact business growth.

As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. 

In summary, the business environment in Mexico presents a unique blend of challenges and opportunities. As the country continues to advance towards modernization and economic openness, Mexico is expected to play a crucial role in attracting investment and driving business growth.

Presidential elections held in June 2024 proved historical after Claudia Sheinbaum won by a landslide margin of over 33 points, becoming the first woman and the first person of Jewish descent to be elected president of Mexico.

Communications, media and PR market in Mexico

In a dynamic business environment, Mexico City stands out as a leader in the field of public relations and strategic communication in the country. In a diverse and competitive market, both national and international companies seek to connect effectively with their audiences.

Furthermore, building an online reputation today requires exhaustive research, analysis and the use of proper tools which fast and effectively help detect how to improve products and services and find channels close to audiences.

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. This methodology contributes to building trust and credibility by providing valuable content that resonates with target audiences.

In this context, professionalism and technical expertise, combined with sensitivity and analysis, are crucial for public relations professionals in Mexico.

Key expertise of Eje Comunicación

Corporate Communications:

• Reputation management.
• Engagement with media outlets, opinion leaders and influencers.
• Corporate events.
• Corporate Social Responsibility programs.
• Strategic alliances.

Unbranded Communications:

• Mapping potential organic partnerships and actors.
• Planning strategic activities.
• Developing narrative and content.
• Liaising with experts and key sectors.
• Managing organic partnerships, forums and studies to share with the public.

Preventing and managing Crises and Risks:

• Managing crisis or special situations.
• Risk audit.
• Developing crisis scenarios.
• Communications protocols for crisis and special situations. 
• Communications manual for handling crisis and special situations.
• Crisis training.
• Developing statements.
• Creating crisis committees.

Public Relations:

• Networking with media and key audiences.
• Building engagement with opinion leaders and influencers.
• Developing and activating strategic alliances.
• Creating and promoting strategic partnerships.
• Mapping opportunities to communicate and connect.
• Strategic planning and developing documents.

Top 3 advice for foreign companies to navigate the media and communications environment in Mexico

It is important to understand the culture, values, and sensitivities of the Mexican market and adjust communication strategies to be relevant to the local audiences.

Building strong relationships with local media and opinion leaders. Trust and personal connections are crucial in the Mexican business environment.

In the diverse media landscape of Mexico companies must be prepared to manage crisis proactively and maintain a positive brand image and reputation. It is crucial that they thoroughly understand the local environment and be capable of responding effectively.

Most influential media for consumer communications

1. TV Azteca
2. Televisa – N+
3. El Universal
4. Imagen
5. Milenio

Most influential media for corporate communications

1. Expansión
2. Forbes México
3. El Financiero
4. Reforma
5. Excélsior

The most popular social media channels in Mexico

1. Facebook: 83.75 million users
2. TikTok: 74.14 million users
3. YouTube: 61.39 million users
4. LinkedIn: 22.9 million users
5. Instagram: 21.6 million users
6. X: 17 million users

Most important international events in Mexico in 2024

Formula 1 Mexico City Grand Prix: Simply the best motorsport drivers of the world competing in front of the most passionate crowd of the planet.

Day of The Dead Festivities: Ancient celebrations of life around the respect for the dead. Parades, concerts, and folk festivities with colorful style attract visitors from around the world.

Corona Capital Music Festival: The most popular rock bands in the world unite in a two-day festival which shows the Mexican audience’s passion for rock and roll.

Cervantino International Festival in Guanajuato: Classical art, classical music, classical dance, classical culture… and even a wild party in a colonial epicenter of western Mexico.

Guelaguetza Spring Festival: Traditional celebration of the Spring, with regional folklore activities, music, dance and, of course, party. In Oaxaca, one of the most colorful cities in the country.