April 3 2025
BRUSSELS and NEW YORK – The Public Relations Global Network (PRGN) has appointed Marisa Toro, co-founder and partner of Marlow Insight, as the new regional vice president for Europe, Middle East, and Africa (EMEA). Toro succeeds Christina Rytter, managing director of Scandinavian Communications, who has served since November 2023.
In her new capacity, Toro will enhance PRGN’s footprint across the EMEA region, focusing on business development and the recruitment of new members. This strategic move underscores PRGN’s commitment to bolstering its leadership and fostering collaboration throughout its global network.
“We are excited to welcome Marisa Toro as PRGN’s Regional Vice President. Her innovative approach and leadership acumen will bring fresh insights to the EMEA region, enhancing our Executive Committee’s efforts to elevate PRGN’s global impact,” said PRGN President Natacha Clarac.
Toro’s extensive background in communications and public affairs positions her well for this role. She holds a degree in Information Sciences from the Complutense University of Madrid, has taken specialized courses in reputation and crisis management and is currently a member of the Leadership Hub of the Instituto de Empresa (IE). Her career highlights include leading communications at Spanish publishing company Espasa Calpe of Grupo Planeta, advising multinational companies from global communications consulting firms and directing communication and public affairs for Google in Southern Europe.
“I am honored to assume this leadership role at such a pivotal time for our industry,” Toro commented. “My experience with EU institutions and governments across Southern Europe equips me to guide PRGN members through the complex communications landscape in the EMEA region. Together, we will harness our collective expertise to deliver unparalleled value to our clients.”
Toro is renowned for her expertise in public diplomacy, having effectively coordinated advocacy efforts with EU institutions and national governments. Her appointment comes as organizations increasingly seek integrated communications strategies that transcend borders.
The outgoing EMEA Regional Vice President, Christina Rytter, who also served as PRGN President from 2017 to 2018, remains an active network member.
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Founded in 1992 by visionary public relations leaders, PRGN is among the world’s largest international networks of independent public relations and communications agencies, with approximately 900 professionals across more than 70 locations. PRGN members are independent, local, owner-operated firms that share expertise and resources, providing comprehensive communications strategies to clients worldwide.
Companies or organizations interested in PRGN’s local agency network can visit the Agency Directory section at its website for more information.
Independent agencies interested in joining the network can visit the member recruitment section for more information.
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