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PR Tips & Trends

How to Work with NGOs for Mutual Success

Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public...

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How Best to Work With Micro-Influencers

When it comes to promoting a brand or product on social media, it can be difficult to reach the masses of your target audience without a large following. This is why it’s common to see celebrities, athletes and other influencers endorsing various brands on their...

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When Back-to-School is Anything but Normal

Pitching seasonal media stories is a staple of consumer public relations. The coverage calendar ebbs and flows with many of the same topics year after year, and our job is to find a new angle to help our clients shine. Back-to-school season has been one of the most...

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What does a PR firm do in the digital age?

Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are...

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Social Media — A Boon or a Bane?

There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together.  Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities....

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