Pitching seasonal media stories is a staple of consumer public relations. The coverage calendar ebbs and flows with many of the same topics year after year, and our job is to find a new angle to help our clients shine. Back-to-school season has been one of the most consistent and far-reaching seasonal stories to tie … Read More
Shannon Quinn is an executive vice president with L.C. Williams & Associates (LCWA) in Chicago. LCWA is a full-service marketing communications agency. It is one of the top agencies in Chicago and a top US agency specializing in home and housewares, food and beverages, and healthcare, according to O’Dwyers.