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Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?

por | 10 Sep, 2026 | B2B Communications, Consumer Communications, Corporate Social Responsibility, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing

Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...

Conversation Visibility: The New Competitive Advantage in an AI-Driven World

por | 20 Ago, 2026 | AI in PR, Consumer Communications, Digital PR, Influence Insights, Relación con medios, Online PR, PRGN Presents Podcasts, Asuntos públicos, Public Relations, Social campaigns

For years, companies have invested heavily in making themselves easy to find. They built better websites. Improved their SEO. Produced more content. Increased their advertising budgets. Expanded their social media presence. All worthwhile investments. But something...

Influence isn’t a communications tactic. It’s an organizational strategy.

por | 10 Ago, 2026 | Consumer Communications, Comunicación corporativa, Influence Insights, Relación con medios, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación

For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something...

Why Local Knowledge Is Still a PR Agency’s Biggest Advantage

por | 24 Jul, 2026 | B2B Communications, Comunicación corporativa, Relación con medios, PR Tips & Trends, PRGN Presents Podcasts, Asuntos públicos, Public Relations

Companies come to Arkansas from all over the country and all over the world. As you may or may not know, Arkansas is home to the world’s largest retailer, Walmart, plus other heavy hitters, such as J.B. Hunt Transport, Tyson Foods and Murphy USA. These companies,...