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PR Tips & Trends

What is Old is New Again

Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for...

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An Overlooked and Undervalued PR Tip

The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio. I am an ardent fan...

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What is Good Corporate Citizenship?

Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way. Oftentimes, companies get involved in particular charities or causes because they have a...

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PRGN Influence Insights Survey

How AI, Trust and Influence Are Reshaping Global Brands

Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.

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