Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such as Brexit, #MeToo and Extinction Rebellion, have been … Read More
Toomas Kull is a senior consultant with over a decade of experience in strategic and crisis communications. He advises multinationals, private companies, start-ups and ultra-high net worth individuals on how to build, manage and protect their reputation. He specialises in communication during challenging situations and live issues which could impact organisations’ reputation and license-to-operate. Prior to joining CPC, he worked in two international London-based communications consultancies focused on reputation and crisis management as well as crisis preparedness. He started his career in the public sector, working in the European Commission and the UK’s Ministry for Business.