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What Makes an Attorney a Good Source for the Media?

What Makes an Attorney a Good Source for the Media?

by Anne Buchanan | 24 May, 2021 | Corporate Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while...

From Brand Purpose to Brand Activism: Time to Act

by Alessandra Malvermi | 26 Apr, 2021 | Consumer Communications, Corporate Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management

“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...

Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

by Dominique Biquard | 6 Apr, 2021 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management

Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we...

SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

by Brianne Murphy Miller | 1 Apr, 2021 | Corporate Communications, Investor relations, PR Tips & Trends, Public Relations

You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like...

Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

by PRGN Admin | 10 Mar, 2021 | News, Public Relations

NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove...
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