Influence Insights survey

 

Región LATAM - Iberoamérica

How The Brand Influence Equation Has Changed

By Bill Southard - Southard Communications

What the Most Influential Brands Do Differently

Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. ...

Continue Reading
Categories

Recent Posts

Categories

https://intranet.prgn.com/en/login/ https://prgn.com/location/cape-town-johannesburg-south-africa https://prgn.com/expertise/arts/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/life-sciences/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/forestry/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/government/ https://prgn.com/expertise-sitemap.xml https://prgn.com/language/finnish/ https://prgn.com/language-sitemap.xml https://prgn.com/expertise/pharmaceuticals-and-medical/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/architecture/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/building/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/environment-and-waste/ https://prgn.com/expertise-sitemap.xml https://prgn.com/agency_services/brands-and-design/ https://prgn.com/agency_services-sitemap.xml https://prgn.com/agency_services/confidence-risks/ https://prgn.com/agency_services-sitemap.xml https://prgn.com/expertise/public-sector/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/investment/ https://prgn.com/expertise-sitemap.xml https://prgn.com/agency_services/change-management/ https://prgn.com/agency_services-sitemap.xml https://prgn.com/expertise/not-for-profit/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/financial/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/farming/ https://prgn.com/expertise-sitemap.xml https://prgn.com/location/helsinki-finland/ https://prgn.com/location-sitemap.xml https://prgn.com/agency_services/strategic-communication/ https://prgn.com/agency_services-sitemap.xml https://prgn.com/expertise/banking/ https://prgn.com/expertise-sitemap.xml https://prgn.com/expertise/charities/ https://prgn.com/sectors_industries/ngo/ https://prgn.com/agency_services/proactive-reactive-planning/ https://prgn.com/agency_services/issues-management/ https://prgn.com/agency_services/digital-content-strategy/ https://prgn.com/expertise/b2b-manufacturing/ https://prgn.com/agency_services/lobbying/ https://prgn.com/expertise/technology/ https://prgn.com/agency_services/press-tours-curated-events/ https://prgn.com/tool-template-download/ https://prgn.com/sectors_industries/lifestyle/ https://prgn.com/services/reputation-management/ https://prgn.com/agency_services/website-solutions/ https://prgn.com/location/copenhagen-denmark/ https://prgn.com/location/cary-nc-usa/ https://prgn.com/expertise/economic-development/ https://prgn.com/agency_services/government-services/ https://prgn.com/test/ https://prgn.com/agency_services/community-engagement/ https://prgn.com/services/awareness-building/ https://prgn.com/agency_services/influencer-engagement/ https://prgn.com/expertise/retail-and-consumer-goods/ https://prgn.com/location/vienna-austria/ https://prgn.com/location/chicago-illinois-usa/ https://prgn.com/agency_services/esg-consulting/ https://prgn.com/thanks-you/ https://prgn.com/agency_services/corporate-communications/ https://prgn.com/agency_services/digital-and-social-media/ https://prgn.com/expertise/government-public-sector/ https://prgn.com/expertise/legal/ https://prgn.com/expertise/tourism/ https://prgn.com/agency_services/crisis-management/ https://prgn.com/newsletter/ https://prgn.com/location/tel-aviv-israel/ https://prgn.com/sectors_industries/transportation/ https://prgn.com/agency_services/internal-engagement-campaigns/ https://prgn.com/services/community-management/ https://prgn.com/services/events-campaigns/ https://prgn.com/expertise/legal-marketing/ https://prgn.com/agency_services/creative-concepting/ https://prgn.com/languages/spanish/ https://prgn.com/location/denver-colorado-usa/ https://prgn.com/agency_services/employee-relations/ https://prgn.com/americas/ https://prgn.com/location/geneva-bern/ https://prgn.com/agency_services/social-engagement/ https://prgn.com/agency_services/influencer-campaigns/ https://prgn.com/expertise/public-companies/ https://prgn.com/expertise/out-of-home/ https://prgn.com/expertise/telecommunications/ https://prgn.com/location/fort-lauderdale-florida-usa/ https://prgn.com/expertise/corporate/ https://prgn.com/expertise/other/ https://prgn.com/agency_services/target-messaging/ https://prgn.com/agency_services/strategic-positioning/ https://prgn.com/location/santiago-de-chile-chile/ https://prgn.com/expertise/data-centers/ https://prgn.com/agency_services/branding/ https://prgn.com/location/riyadh-kingdom-of-saudi-arabia/ https://prgn.com/location/vilnius-lithuania/ https://prgn.com/expertise/agriculture/ https://prgn.com/agency_services/digital-ads/ https://prgn.com/expertise/personal-care/ https://prgn.com/agency_services/product-promotion/ https://prgn.com/location/stockholm-sweden/ https://prgn.com/sectors_industries/finance/ https://prgn.com/agency_services/website-and-app-development/ https://prgn.com/location/phoenix-arizona-usa/ https://prgn.com/agency_services/public-affairs/ https://prgn.com/agency_services/media-training/ https://prgn.com/location/switzerland/ https://prgn.com/agency_services/video-production/ https://prgn.com/agency_services/social-media-and-marketing/ https://prgn.com/location/cape-town-south-africa/ https://prgn.com/agency_services/events-and-campaigns/ https://prgn.com/expertise/pharmaceuticals-medical/ https://prgn.com/agency_services/crisis-strategy-consulting/ https://prgn.com/location/goias/ https://prgn.com/expertise/ngo/ https://prgn.com/agency_services/strategic-communications-planning/ https://prgn.com/agency_services/branding-creative-design/ https://prgn.com/expertise/industrial-enterprises/ https://prgn.com/expertise/hotels/ https://prgn.com/agency_services/branded-content/ https://prgn.com/expertise/youth-childrens-interest/ https://prgn.com/expertise/lobbying/ https://prgn.com/sectors_industries/mining/ https://prgn.com/location/new-york-city-new-york-usa/ https://prgn.com/location/new-delhi-india/ https://prgn.com/expertise/human-resources/ https://prgn.com/expertise/lgbt/ https://prgn.com/agency_services/financial-communications/ https://prgn.com/pr-questions/ https://prgn.com/expertise/tourism-travel/ https://prgn.com/location/dallas-houston-texas-usa/ https://prgn.com/agency_services/content-creation/ https://prgn.com/agency_services/crisis-communications-and-crisis-management/ https://prgn.com/agency_services/digital-marketing/ https://prgn.com/location/north-america/ https://prgn.com/agency_services/visual-storytelling/ https://prgn.com/expertise/transport-mobility/ https://prgn.com/location/nashville-tennessee-usa/ https://prgn.com/location/hong-kong-china/ https://prgn.com/expertise/hospitality/ https://prgn.com/location/warsaw-poland/ https://prgn.com/agency_services/unbranded-communications/ https://prgn.com/agency_services/reputation-management/ https://prgn.com/sectors_industries/energy/ https://prgn.com/location/toronto-ontario-canada/ https://prgn.com/services/integrated-campaigns/ https://prgn.com/agency_services/marketing/ https://prgn.com/agency_services/communications-training/ https://prgn.com/agency_services/grassroots-coalition-building/ https://prgn.com/location/arizona-usa/ https://prgn.com/agency_services/competitive-messaging/ https://prgn.com/location/budapest-hungary/ https://prgn.com/services/media-relations/ https://prgn.com/tips-trends/ https://prgn.com/expertise/not-for-profit-charities/ https://prgn.com/agency_services/crisis-communication/ https://prgn.com/expertise/publishing/ https://prgn.com/agency_services/investor-access/ https://prgn.com/location/portland-oregon-usa/ https://prgn.com/agency_services/investor-relations/ https://prgn.com/sectors_industries/education/ https://prgn.com/agency_services/messaging/ https://prgn.com/agency_services/community-relations/ https://prgn.com/agency_services/media-and-presentation-training/ https://prgn.com/expertise/pharmaceuticals-medical-health/ https://prgn.com/location/silicon-valley-california-usa/ https://prgn.com/sectors_industries/consumer-products/ https://prgn.com/agency_services/press-conferences/ https://prgn.com/agency_services/community-building/ https://prgn.com/expertise/manufacturing/ https://prgn.com/location/washington-dc-usa/ https://prgn.com/expertise/aviation/ https://prgn.com/services/public-affairs/ https://prgn.com/agency_services/product-and-brand-launches/ https://prgn.com/services/product-brand-launches/ https://prgn.com/location/paris-france/ https://prgn.com/pdf-sec/ https://prgn.com/location/atlanta-georgia-usa/ https://prgn.com/agency_services/digital-campaigns-promotions/ https://prgn.com/expertise/food-beverage/ https://prgn.com/expertise/technology-and-telecommunications/ https://prgn.com/location/buenos-aires-argentina/ https://prgn.com/expertise/finance-and-capital-markets/ https://prgn.com/expertise/occupational-health-and-safety/ https://prgn.com/location/singapore/ https://prgn.com/asia-pacific/ https://prgn.com/expertise/sports/ https://prgn.com/agency_services/media-relations/ https://prgn.com/expertise/textiles/ https://prgn.com/location/milan-italy/ https://prgn.com/expertise/infrastructure-and-transportation/ https://prgn.com/location/wiesbaden-germany/ https://prgn.com/expertise/family/ https://prgn.com/agency_services/digital-communications/ https://prgn.com/expertise/transportation/ https://prgn.com/expertise/arts-culture/ https://prgn.com/agency_services/public-relations/ https://prgn.com/agency_services/non-profit-expertise/ https://prgn.com/location/little-rock-arkansas-usa/ https://prgn.com/location/rio-de-janeiro/ https://prgn.com/location/abu-dhabi-united-arab-emirates/ https://prgn.com/agency_services/issue-management/ https://prgn.com/agency_services/strategy/ https://prgn.com/location/cleveland-ohio-usa/ https://prgn.com/agency_services/investor-roadshows/ https://prgn.com/agency_services/brands-and-consumer-communications/ https://prgn.com/agency_services/internal-communication-planning/ https://prgn.com/expertise/economy/ https://prgn.com/pr-relations/ https://prgn.com/sample-page/ https://prgn.com/expertise/entertainment/ https://prgn.com/expertise/pharmaceuticals/ https://prgn.com/location/london-uk/ https://prgn.com/sectors_industries/food-beverage/ https://prgn.com/expertise/banking-financial-services/ https://prgn.com/agency_services/tradigital-advertising/ https://prgn.com/expertise/philanthropies/ https://prgn.com/agency_services/social-media-training/ https://prgn.com/services/educational-campaigns/ https://prgn.com/agency_services/content-marketing/ https://prgn.com/agency_services/social-media-consulting/ https://prgn.com/expertise/insurance/ https://prgn.com/location/boston-massachusetts-usa/ https://prgn.com/location/west-palm-beach-florida-usa/ https://prgn.com/services/crisis-management/ https://prgn.com/location/kuala-lumpur-malaysia/ https://prgn.com/expertise/associations-non-profit/ https://prgn.com/location/amersfoort-netherlands/ https://prgn.com/agency_services/grassroots-advocacy/ https://prgn.com/agency_services/strategic-planning/ https://prgn.com/location/detroit-michigan-usa/ https://prgn.com/services/influencer-marketing/ https://prgn.com/expertise/luxury/ https://prgn.com/location/brussels-belgium/ https://prgn.com/expertise/real-estate/ https://prgn.com/location/istanbul-turkey/ https://prgn.com/location/greater-los-angeles-area/ https://prgn.com/location/jeddah-kingdom-of-saudi-arabia/ https://prgn.com/location/hamburg-germany/ https://prgn.com/location/philadelphia-pennsylvania-usa/ https://prgn.com/expertise/healthcare/ https://prgn.com/emea/ https://prgn.com/location/lisbon-portugal/ https://prgn.com/location/dublin-ireland/ https://prgn.com/location/seattle-washington-usa/ https://prgn.com/sectors_industries/healthcare/ https://prgn.com/expertise/technology-innovation/ https://prgn.com/agency_services/crisis-management-response/ https://prgn.com/expertise/vaping/ https://prgn.com/location/melbourne-australia/ https://prgn.com/services/grassroots-campaigns/ https://prgn.com/agency_services/grassroots-marketing/ https://prgn.com/agency_services/advocacy/ https://prgn.com/language/spanish/ https://prgn.com/agency_services/pr-communications-strategy/ https://prgn.com/expertise/private-equity/ https://prgn.com/services/issue-management/ https://prgn.com/expertise/construction/ https://prgn.com/agency_services/events/ https://prgn.com/expertise/oil-and-gas/ https://prgn.com/location/miami-florida-usa/ https://prgn.com/agency_services/coalition-building/ https://prgn.com/sectors_industries/sustainability/ https://prgn.com/agency_services/social-media-outreach/ https://prgn.com/location/tokyo-japan/ https://prgn.com/sectors_industries/automotive/ https://prgn.com/expertise/commercial-real-estate/ https://prgn.com/expertise/retail/ https://prgn.com/location/bucharest-romania/ https://prgn.com/expertise/consumer-technology/ https://prgn.com/expertise/healthcare-nutrition/ https://prgn.com/agency_services/message-development/ https://prgn.com/location/birmingham-alabama-usa/ https://prgn.com/agency_services/community-outreach/ https://prgn.com/agency_services/media-strategy/ https://prgn.com/agency_services/public-education/ https://prgn.com/location/dallas-texas-usa/ https://prgn.com/agency_services/digital-management-consulting/ https://prgn.com/pr-login/ https://prgn.com/location/san-francisco-california-usa/ https://prgn.com/agency_services/thought-leadership/ https://prgn.com/location/sao-paulo-brazil/ https://prgn.com/expertise/start-up/ https://prgn.com/agency_services/social-media-planning/ https://prgn.com/agency_services/regulation-and-public-affairs/ https://prgn.com/location/mexico-city-mexico/ https://prgn.com/expertise/media-and-broadcast/ https://prgn.com/location/dubai-united-arab-emirates/ https://prgn.com/services/social-media-marketing/ https://prgn.com/services-questions/ https://prgn.com/services/b2c-communications/ https://prgn.com/services/fundraising-program/ https://prgn.com/location/united-states/ https://prgn.com/agency_services/training-and-executive-advising/ https://prgn.com/expertise/professional-services/ https://prgn.com/services/csr/ https://prgn.com/expertise/qsr/ https://prgn.com/agency_services/crisis-preparation-training/ https://prgn.com/expertise/lifestyle/ https://prgn.com/agency_services/creative-services/ https://prgn.com/expertise/energy-and-environment/ https://prgn.com/expertise/nonprofit-organizations/ https://prgn.com/location/madrid-spain/ https://prgn.com/agency_services/e-marketing/ https://prgn.com/expertise/environmental/ https://prgn.com/agency_services/internal-communications/ https://prgn.com/expertise/b2b/ https://prgn.com/expertise/mobility/ https://prgn.com/agency_services/other/ https://prgn.com/agency_services/reputacion-corporativa/ https://prgn.com/expertise/farmaceutico-y-medico/ https://prgn.com/agency_services/manejo-de-crisis-comunicacionales/ https://prgn.com/agency_services/creacion-de-contenidos/ https://prgn.com/sectors_industries/tecnologia/ https://prgn.com/language/portuguese/ https://prgn.com/location/auckland-new-zealand/ https://prgn.com/location/dakar-senegal/ https://prgn.com/services/gestion-de-la-reputacion/ https://prgn.com/location/accra-ghana/ https://prgn.com/location/madrid-espana/ https://prgn.com/sectors_industries/agricultura/ https://prgn.com/expertise/hoteles/ https://prgn.com/expertise/public-relation-and-public-affairs/ https://prgn.com/location/abidjan-cote-divoire/ https://prgn.com/sectors_industries/finanzas/ https://prgn.com/expertise/transporte/ https://prgn.com/agency_services/issues-and-crisis-communication/ https://prgn.com/expertise/estilo-de-vida/ https://prgn.com/services/finanzas/ https://prgn.com/agency_services/relaciones-con-medios/ https://prgn.com/agency_services/integrated-communication/ https://prgn.com/expertise/agricultura-forestal-ganaderia/ https://prgn.com/expertise/cuidado-de-la-salud-nutricion/ https://prgn.com/agency_services/lobby/ https://prgn.com/services/comunicacion-corporativa/ https://prgn.com/expertise/industria/ https://prgn.com/expertise/moda/ https://prgn.com/sectors_industries/productos-farmaceuticos/ https://prgn.com/agency_services/government-and-stakeholder-relations/ https://prgn.com/agency_services/relaciones-con-inversionistas/ https://prgn.com/expertise/construccion-arquitectura/ https://prgn.com/agency_services/comunicaciones-corporativas/ https://prgn.com/agency_services/manejo-de-redes-sociales/ https://prgn.com/agency_services/entrenamiento-de-vocerias/ https://prgn.com/agency_services/posicionamiento-de-ejecutivos/ https://prgn.com/agency_services/relaciones-publicas/ https://prgn.com/expertise/medio-ambiente/ https://prgn.com/expertise/educacion/ https://prgn.com/expertise/belleza/ https://prgn.com/location/lusaka-zambia/ https://prgn.com/expertise/digital-social-media/ https://prgn.com/location/bujumbura-burundi/ https://prgn.com/expertise/tecnologia/ https://prgn.com/agency_services/legal-pr/ https://prgn.com/expertise/ong/ https://prgn.com/expertise/emprendimiento/ https://prgn.com/services/tecnologia/ https://prgn.com/location/coral-gables/ https://prgn.com/agency_services/relacionamiento-con-stakeholders/ https://prgn.com/agency_services/eventos-y-campanas/ https://prgn.com/agency_services/public-relations-public-affairs/ https://prgn.com/expertise/turismo/ https://prgn.com/location/nairobi-kenya/ https://prgn.com/location/lagos-nigeria/ https://prgn.com/expertise/energia/ https://prgn.com/language/french/ https://prgn.com/expertise/lujo/ https://prgn.com/expertise/financiero-banca-inversion/ https://prgn.com/expertise/market-insights/ https://prgn.com/language/swahili/ https://prgn.com/location/ciudad-de-mexico-mexico/ https://prgn.com/agency_services/digital-social-media/ https://prgn.com/expertise/gobierno-sector-publico/ https://prgn.com/agency_services/event-management/ https://prgn.com/location/santiago-chile/ https://prgn.com/language/english/ https://prgn.com/expertise/biotech/ https://prgn.com/expertise/deportes/ https://prgn.com/expertise/bienes-raices/ https://prgn.com/expertise/digital-pr/ https://prgn.com/expertise/legal-e-impositivo/ https://prgn.com/expertise/event-management/ https://prgn.com/agency_services/multilingual-support/ https://prgn.com/agency_services/market-insights/ https://prgn.com/services/agtech/ https://prgn.com/expertise/aeronautica/ https://prgn.com/expertise/entretenimiento/ https://prgn.com/services/business-strategy/ https://prgn.com/services-sitemap.xml https://prgn.com/sectors_industries/utilities/ https://prgn.com/sectors_industries-sitemap.xml https://prgn.com/services/communications-strategy/ https://prgn.com/services-sitemap.xml https://prgn.com/sectors_industries/gasoil/ https://prgn.com/sectors_industries-sitemap.xml https://prgn.com/services/issue-monitoring/ https://prgn.com/location/houston-texas-usa/ https://prgn.com/location/beijing-china/ https://www.prgn.com/agency_services/communications-strategy/ https://www.prgn.com/agency_services/political-intelligence/ https://www.prgn.com/agency_services/linkedin-management-for-executives/ https://www.prgn.com/expertise/public-policy/ https://www.prgn.com/agency_services/brand-building/ https://www.prgn.com/agency_services/website-development/ https://www.prgn.com/location/boxtel-the-netherlands/ https://www.prgn.com/test-2/ https://www.prgn.com/expertise/indigenous-communications/ https://www.prgn.com/agency_services/cause-marketing/ https://www.prgn.com/location/taipei-taiwan/ https://www.prgn.com/agency_services/web-analytics-and-metrics/ https://www.prgn.com/expertise/hydrogen/ https://www.prgn.com/agency_services/brand-guardianship/ https://www.prgn.com/location/sao-paulo-brasil/ https://www.prgn.com/agency_services/content-creation-storytelling/ https://www.prgn.com/location/seoul-south-korea/ https://www.prgn.com/expertise/financial-banking/ https://www.prgn.com/agency_services/product-launches/ https://www.prgn.com/agency_services/sustainability-communications/ https://www.prgn.com/agency_services/parental-leave-sabbatical-marketing-department-coverage/ https://www.prgn.com/agency_services/litigation-support/ https://www.prgn.com/test-3/ https://www.prgn.com/agency_services/online-positioning-strategies-seo-and-sem/ https://www.prgn.com/location/greater-los-angeles-area-california-usa/ https://www.prgn.com/expertise/education-e-learling/ https://www.prgn.com/location/malmo-sweden/ https://www.prgn.com/agency_services/go-to-market-strategies/ https://www.prgn.com/agency_services/institutional-relations-and-corporate-diplomacy/ https://www.prgn.com/expertise/capital-markets-investment/ https://www.prgn.com/expertise/it-sector/ https://www.prgn.com/agency_services/social-media/ https://www.prgn.com/agency_services/communications-audit/ https://www.prgn.com/agency_services/writing/ https://www.prgn.com/agency_services/marketing-through-virtual-reality-and-ai/ https://www.prgn.com/expertise/entertainment-music/ https://www.prgn.com/expertise/mining/ https://www.prgn.com/agency_services/internal-communication/ https://www.prgn.com/agency_services/crisis-preparation-and-training/ https://www.prgn.com/agency_services/annual-reporting/ https://www.prgn.com/location/lisboa-portugal/ https://www.prgn.com/agency_services/sustainability-reporting/ https://www.prgn.com/agency_services/trade-shows/ https://www.prgn.com/expertise/renewable-energy/ https://www.prgn.com/agency_services/crisis-communications-and-management/ https://www.prgn.com/agency_services/messaging-and-collateral-development/