by Abbie S. Fink | 9 Jul, 2026 | Employer Branding, Influence Insights, PR Tips & Trends, Public Relations, Rebranding
When organizations think about brand influence, attention often turns to external channels. Social media, earned media, influencers, and consumer advocacy tend to dominate conversations about how influence is built and maintained. Employees are rarely at the center of...
by Bill Southard | 23 Jun, 2025 | Consumer Communications, Corporate Communications, Employer Branding, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
