by Natalie Ghidotti | 4 Jul, 2022 | B2B Communications, Consumer Communications, PR Tips & Trends, Public Relations
The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side...
by Natalie Ghidotti | 11 Apr, 2022 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management, Social Media Marketing
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is...
by Natalie Ghidotti | 14 Feb, 2022 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social campaigns, Social Media Marketing
In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take...
by Natalie Ghidotti | 26 Jul, 2021 | Consumer Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand...
by Natalie Ghidotti | 16 Jun, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about...
