by Alexandra Dinita | 18 Jul, 2022 | Corporate Communications, PR Tips & Trends, PRGN30, Public Relations
The relationship between organizations and professional communicators is a very complex and intimate one. It takes time for both parties to know and understand each other to achieve success. That’s why we should always aim for long-term partnerships, the kind that can...
by Alessandra Malvermi | 11 Jul, 2022 | Current Events, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been...
by Natalie Ghidotti | 4 Jul, 2022 | B2B Communications, Consumer Communications, PR Tips & Trends, Public Relations
The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side...
by Brad Kostka | 4 May, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Media Relations, PR Tips & Trends, Public Relations
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a...
by Nick Leighton | 17 Jan, 2022 | Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a...
