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Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

by Lauren Reed Williams | 19 Apr, 2021 | Consumer Communications, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes....

Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

by Dominique Biquard | 6 Apr, 2021 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management

Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we...

SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

by Brianne Murphy Miller | 1 Apr, 2021 | Corporate Communications, Investor relations, PR Tips & Trends, Public Relations

You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like...
Five Ways Communicators Should Prepare to Reopen After Covid-19

Five Ways Communicators Should Prepare to Reopen After Covid-19

by Natalie Ghidotti | 22 Mar, 2021 | Coronavirus, Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations

It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...

Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

by PRGN Admin | 10 Mar, 2021 | News, Public Relations

NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove...
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