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Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss

by Bob Brady | 18 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management

In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few...

Expand Your Monitoring, and Brand, With Social Listening Tools

by Bob Brady | 19 May, 2020 | Coronavirus, Media Relations, PR Tips & Trends, Social media Management

Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits,...

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