Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and...
Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups...
Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business...
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent Gallup poll found that the United States is almost...
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and...
Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...
There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from...
PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today it has added two new agencies to its global network, raising the number of its offices serving PR clients throughout the world to 54. PRGN is adding two agencies with a total of four new...
NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member...
NEW YORK-LONDON – The Public Relations Global Network (PRGN) is holding its bi-annual member conference virtually between May 5 and 7, 2021. The event, which in previous years has been held at rotating locations across continents, is being run this year on a virtual...
