Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal...
Public Relations
Key KPIs to Measure ESG Performance
The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and...
Tips to Earn “Best Agency to Work for” Award
In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes...
Five Best Ways to Use Social Media in a Corporate Crisis
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of...
Five Habits That Improve a PR Pro’s Productivity
In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and prioritize productivity. Guard Your Mornings Many studies have shown that looking at your phone...
Event Sustainability — The Triple Bottom Line
There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into the impression a company...
PRGN Expands Asia-Pacific Presence with Addition of China Agency, China Advocate
NEW YORK / LONDON / HONG KONG -– The Public Relations Global Network (PRGN) announced today it has added Beijing-based China Advocate to its global network. The addition raises the number of member agencies in the network to 56 and enhances PRGN’s coverage of the...
Translating C-Suite Vision into Impactful Messaging
C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the...
About PRGN
PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
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PRGN Influence Insights Survey
How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
PRGN Launches Health Practice Group to Meet Rising Global Demand for Health Communications
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together...
PRGN Creates Latin America Region as Markets Gain Influence
Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure...
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...

