by Robert Bauer | 5 Jul, 2021 | B2B Communications, Consumer Communications, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are...
by Andy See | 28 Jun, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However,...
by Alexandra Dinita | 7 Jun, 2021 | Coronavirus, Corporate Communications, PR Tips & Trends, PRGNfuture, Public Relations
Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact,...
by Alessandra Malvermi | 26 Apr, 2021 | Consumer Communications, Corporate Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
by Natalie Ghidotti | 12 Apr, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in...
