PRGN Admin

The Public Relations Global Network recently had nearly 30 agencies attend its twice-yearly international conference in Dubai representing more than 15 countries and 7 states in the U.S. The conference identified several trends in the global communications marketplace that are worth noting. Some of these takeaways include: Visual communications is almost as common as written… Continue reading 10 Global Business Communications Trends Impacting Local Public Relations Executives throughout the Globe

I attended the recent Forum on Global Leadership, hosted by the U.S. Global Leadership Coalition. Among the speakers was U.S. Sen. Jeff Flake. I didn’t realize what an African background the senator has. He has lived in Namibia, Zimbabwe and South Africa – and is fluent in Afrikaans. He, along with Lt. Gen. William “Kip”… Continue reading Africa, the new emerging market

Professional communicators usually have lots of stories to tell – I know I do. The trick is getting the right people to listen and getting them to act. One way to think of it is moving the audience from the story to the store. Often with digital marketing, the story gets bad, or worse, no… Continue reading GPS for Digital Marketing Campaigns

2015 has been the year of a leap forward in content marketing. During the last few years, digital marketing and communications have evolved intensely and interestingly towards techniques centered on the production of quality content. The core issue in this trend is about adapting to the digital environment where users can easily choose whatever they… Continue reading In A Sea Of Contents, We Should Stand Out Like Colored Buoys

From the invention of the wheel to the invention of the computer, technological progress never stopped redefining the concept of proximity. Thanks to the Internet, the communications society – at least in its technological dimension -, has become a reality. As a matter of fact, the millions of connected devices circulating in the world: Smartphones,… Continue reading All neighbors in the global village