by Lauren Reed Williams | 30 Jan, 2023 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion...
by Nick Leighton | 9 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate...
by Nick Leighton | 28 Nov, 2022 | Consumer Communications, Events, PR Tips & Trends, Public Relations, Reputation Management
In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays,...
by Valentina Giacaman | 26 Sep, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Social campaigns
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on...
by Frédéric Francois | 24 Aug, 2022 | Corporate Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
It is no secret that a positive employer culture and an appealing, transparent work atmosphere are more than ever essential conditions for accepting a job offer. Of course, an employee must be paid a fair wage for the work he or she does, but it is not only the amount...
