Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic...
Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social...
Why Your Company Should Get Involved in Social Justice Issues

Why Your Company Should Get Involved in Social Justice Issues

Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out...
Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World

Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World

Global communications group joins initiative calling for communications professionals to do their part in face of the global pandemic, climate emergency and future threats facing mankind The Public Relations Global Network (PRGN) today joined an initiative endorsed by...