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PR Tips & Trends

Key KPIs to Measure ESG Performance

The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and...

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How to Pick the Right Influencers for Your Brand

No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to...

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PRGN Influence Insights Survey

How AI, Trust and Influence Are Reshaping Global Brands

Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.

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