by Nick Leighton | 27 Nov, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Employer Branding, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives,...
by Amanda Hill | 16 Nov, 2023 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
by Natalie Ghidotti | 1 May, 2023 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
by Natalie Ghidotti | 21 Nov, 2022 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an...
by Brad Kostka | 4 May, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Media Relations, PR Tips & Trends, Public Relations
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a...
