PRGN Best Practice Awards 2024: Record Entries and Awards Gala in Geneva

The Public Relations Global Network (PRGN) announced winners of its 2024 Best Practice Awards at an awards gala ceremony held at the Hotel du Parc des Eaux-Vives in Geneva, Switzerland, and attended by 43 member agencies from across the globe.

In 2024, 30 PRGN member agencies submitted 173 entries – surpassing last year’s 154 submissions and setting a new record of entries in the 13-year history of PRGN’s awards program. Entries on client work, agency promotion and campaigns were accepted in 24 categories, and the global best of the bests were awarded golden, silver and bronze awards.

The PRGN 2024 Awards Gala was held at Hotel du Parc des Eaux-Vives on Oct. 8, as part of the network’s October 2024 Member Meeting and Conference in Geneva, attended by more than 70 delegates from PRGN member agencies from six continents of the world. Gala hosts were PRGN President Natacha Clarac, also general director of Brussels-based public affairs firm Athenora Consulting, and Nick Leighton, Chair of PRGN’s Knowledge Committee that organizes the awards program each year and Founder and CEO of NettResults Middle East, a PR and marketing agency serving primarily technology clients in the Gulf states. The awards gala was opened by Vincent Subilia, parliamentarian and General Manager of the Geneva Chamber of Commerce, Industry and Services, and Philippe Eberhard, Founder and CEO of Cabinet Privé de Conseils, PRGN’s member agency in Geneva and host of the PRGN Conference and Meeting.

The most successful agency in the 2024 PRGN Best Practice Awards was Cullen Communications of Dublin, Ireland, which collected a total of six awards with three golden, two silver and one bronze. OneMulti of Warsaw, Poland, and Adverum of Vilnius, Lithuania, each collected five awards, with OneMulti taking home three golds, one silver and one bronze, and Adverum two golds and three silvers. 

Agencies that earned four awards in the contest are Buchanan Public Relations (Philadelphia, Pennsylvania), Ghidotti (Little Rock, Arkansas), Media Profile (Toronto, Canada) and Perspective Strategies (Kuala Lumpur, Malaysia).

Winners of the PRGN Best Practice Awards 2024 by categories:

Advocacy and Awareness Campaigns:

1. OneMulti – Warsaw, Poland
2. Buchanan Public Relations – Philadelphia, Pennsylvania
3. The Newmark Group – Nairobi, Kenya

Agency Collaboration:

1. Adverum – Vilnius, Lithuania
2. Ghidotti – Little Rock, Arkansas
3. Buchanan Public Relations – Philadelphia, Pennsylvania

Agency Marketing / Self-Promotion:

1. Cullen Communications – Dublin, Ireland
2. Peritus PR – Birmingham, Alabama
3. Ghidotti – Little Rock, Arkansas

B2B Communications:

1. Industrie-Contact – Hamburg, Germany
2. Three Box – Dallas, Texas
3. Media Profile – Toronto, Canada

B2C/Consumer Communications – Products:

1. Perspective Strategies – Kuala Lumpur, Malaysia
2. Cullen Communications – Dublin, Ireland
3. Industrie-Contact – Hamburg, Germany

B2C/Consumer Communications – Services:

1. S&A Communications – Raleigh Durham, North Carolina
2. Free Communication – Bucharest, Romania

Community Relations:

1. The Moore Agency – Tallahassee, Florida
2. Media Profile – Toronto, Canada
3. Three Box – Dallas, Texas

Content Marketing & SEO:

1. Cullen Communications – Dublin, Ireland

Corporate Communications:

1. Roopco – Cleveland, Ohio
2. Alexander PR – Auckland, New Zealand
3. Two cents – Brussels, Belgium

Crisis and Issues Management:

1. Adverum – Vilnius, Lithuania
2. Peritus PR – Birmingham, Alabama
3. Goodwill Communications – Budapest, Hungary

Events:

1. OneMulti – Warsaw, Poland
2. Adverum – Vilnius, Lithuania
3. Free Communication – Bucharest, Romania

Financial Communications and Investor Relations: 

1. Media Profile – Toronto, Canada
2. Ghidotti – Little Rock, Arkansas
3. Aristo Communications – Istanbul, Turkey

Influencer Campaigns:

1. Media Profile – Toronto, Canada
2. Eje Comunicación – Mexico City, Mexico
3. Buchanan Public Relations – Philadelphia, Pennsylvania

Integrated Campaigns:

1. The Newmark Group – Nairobi, Kenya
2. Three Box – Dallas, Texas
3. Perspective Strategies – Kuala Lumpur, Malaysia

Internal Communications and Employer Branding:

1. The Moore Agency – Tallahassee, Florida
2. Adverum – Vilnius, Lithuania
3. Roopco – Cleveland, Ohio

Media Relations:

1. Peritus PR – Birmingham, Alabama
2. Landis Communications, Inc. (LCI) – San Francisco, California
3. OneMulti – Warsaw, Poland

Pro Bono Work:

1. OneMulti – Warsaw, Poland
2. Adverum – Vilnius, Lithuania
3. Athenora Consulting – Brussels, Belgium

Product or Service Launches:

1. Cullen Communications – Dublin, Ireland
2. Cullen Communications – Dublin, Ireland
3. Industrie-Contact – Hamburg, Germany

Public Affairs:

1. Novitas Communications – Denver, Colorado
2. Athenora Consulting – Brussels, Belgium
3. Perspective Strategies – Kuala Lumpur, Malaysia

Small Budget Campaigns (Up to $10,000):

1. Alexander PR – Auckland, New Zealand
2. Perspective Strategies – Kuala Lumpur, Malaysia
3. Ghidotti – Little Rock, Arkansas

Social Media Communications:

1. Fearey – Seattle, Washington

Sustainability – ESG – CSR – DEI:

1. Eje Comunicación – Mexico City, Mexico
2. OneMulti – Warsaw, Poland
3. Aristo Communications – Istanbul, Turkey

Thought Leadership and Expert Positioning:

1. Buchanan Public Relations – Philadelphia, Pennsylvania
2. Eje Comunicación – Mexico City, Mexico
3. Cullen Communications – Dublin, Ireland

PRGN member agencies are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Companies or organizations interested in the services of PRGN’s local agency network can visit its agency directory for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information.