Novitas Communications
Denver, Colorado, USA

Novitas Communications is a full-service public relations firm located in Denver, Colo. (United States) offering media relations, issue management, crisis communications, strategic marketing, and public education campaigns to clients across the globe.

Novitas helps clients craft and implement communications campaigns that influence public opinion, enhance brand recognition, and keep stakeholders informed. We work with integrity, drive for excellence, encourage an entrepreneurial spirit, and create long-standing partnerships.


Denver - Colorado (USA)


1732 Wazee St. #201
Denver, Colorado, 80202


Michelle Lyng

CEO and Founder

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Novitas Communications


Novitas Communications is a full-service public relations agency providing award-winning solutions and execution to a diverse and international clientele. With specialties in corporate communications, crisis communications and issue management, we help organizations across the public and private sector unlock their potential. More than your typical PR firm, Novitas operates as a comprehensive communications consultancy. No matter your challenges, audience or goals, our team of experienced communications professionals is equipped to support your every need. Our mission is simple: helping organizations overcome critical challenges and achieve their goals through compelling communications. We reach target audiences, drive narratives, fuel growth and empower organizations to make a positive impact on all their key audiences and stakeholders. By uniting the right messages, communication channels and audiences, Novitas helps organizations realize their strategic goals. We can work across any industry in a local, national and international capacity, whether you are experiencing an organizational crisis that demands 24/7 support or executing a long-term business growth strategy.  Novitas is the Rocky Mountain West representative of PRGN, a global community of more than 50 public relations firms that allows us to serve in key markets worldwide. We bring decades of experience in the public and private sector. Our team has worked on some of the 21st century’s most complex corporate, political and crisis communications issues. We harness the creativity and expertise of every Novitas employee to offer innovative and comprehensive communications services to every client. We understand the challenges – internal and external – confronting organizations today and we know what it takes to succeed. That’s the Novitas difference.


  • Competitive Messaging
  • Corporate Communications
  • Crisis Communication
  • Financial Communications
  • Grassroots & Coalition Building
  • Influencer Marketing
  • Internal Communications
  • Issue Management
  • Media Relations
  • Non-Profit Expertise
  • Public Education
  • Social Media Outreach
  • Strategic Positioning

Industry Expertise

  • Associations/Non-Profit
  • Data Centers
  • Economic Development
  • Education
  • Energy
  • Financial / Banking / Investment
  • Healthcare
  • Oil and Gas
  • Public Policy
  • Real Estate
  • Technology
  • Transportation

Michelle Lyng - CEO and Founder

Michelle Balch Lyng has approximately 20 years experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication, and crisis communications.

As the founder and CEO of Novitas Communications, Ms. Lyng advises a wide range of clients from Fortune 100 companies experiencing significant change to start-up grassroots political organizations on proactive and reactive media. She has helped implement organization-wide communications strategies to uphold a reputation when financial and/or regulatory stakes were highest.

Past media coverage for her clients includes the Wall Street Journal, the New York Times, Reuters, USAToday, Washington Post, CNBC, CNN, MSNBC, FOX News, among many other national and local media outlets. The Denver Post named her one of Colorado’s “Up and Coming Most Influential Women” and dubbed her a “strategic communications expert”.

In the private sector, she has helped to amplify the voices of American Banker’s “The 25 Most Powerful Women in Banking and Finance” annual ranking. Through this project, Ms. Lyng helped produce a 30-minute CNBC segment on Women in Banking and Financial Services to tackle the issues facing female leaders in this male-dominated field.

In the political sphere, Ms. Lyng is known in Colorado for her work defeating Amendment 66, also known as the “billion dollar tax increase”. The ballot initiative was defeated by a nearly two-to-one margin.

She also skillfully managed the Mike Fallon for Congress campaign – the most serious challenge to Democratic incumbent Diana DeGette in recent years. The 2010 effort garnered the most votes received by a conservative candidate in an off-year election, secured positive media coverage in top regional outlets, reached out to nearly 150,000 voters, distributed nearly 4,000 yard signs, and raised the most money by a conservative in the history of the Congressional District. She began her political career in Congressman Tom Tancredo’s district office.

As an expert in strategic communications, Ms. Lyng has authored several internal publications for her clients and employers, including: “Wikipedia Warfare: A Guide to Winning on Wikipedia”, “War Room Best Practices”, and APCO’s first-ever “Guide to Media Relations”.

Ms. Lyng has served her community as a precinct committee person, a Vice-Chairman, and a Chairman Pro Temps for the Denver Republican Party. She also has served on the boards of The Lincoln Club of Colorado, The First Tee of Colorado, and as the Philanthropy Chair of the Denver Kappa Kappa Gamma Alumni Association. Ms. Lyng is also a member of the University Club of Denver.

Ms. Lyng earned a Bachelors of Arts in Business from Illinois Wesleyan University.