by Shannon Quinn | 9 Sep, 2020 | PR Tips & Trends
Pitching seasonal media stories is a staple of consumer public relations. The coverage calendar ebbs and flows with many of the same topics year after year, and our job is to find a new angle to help our clients shine. Back-to-school season has been one of the most...
by Lynn Erasmus | 31 Aug, 2020 | Digital PR, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, SEO
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are...
by Uwe Schmidt | 29 Jun, 2020 | B2B Communications, Corporate Communications, PR Tips & Trends, Real Estate Marketing
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of...
by Bill Southard | 15 Jun, 2020 | Consumer Communications, Coronavirus, Gen-Z, PR Tips & Trends
There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers. As such, internal marketing and communications departments as well as outside...
by Bob Brady | 19 May, 2020 | Coronavirus, Media Relations, PR Tips & Trends, Social media Management
Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits,...
