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How to Put the Creative Into Public Relations

by Natalie Ghidotti | 4 Jul, 2022 | B2B Communications, Consumer Communications, PR Tips & Trends, Public Relations

The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side...

Dissolving the Myth: How Public Relations Helps Brands Sell

by Brad Kostka | 4 May, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Media Relations, PR Tips & Trends, Public Relations

Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a...

Public Relations Can and Does Change the World

by Edward Stevens | 21 Mar, 2022 | Employer Branding, PR Tips & Trends, PRGN30, Public Relations

Some of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to...

Four Ways Businesses Can Leverage Mobile for B2B Marketing

by Brad Kostka | 3 Jan, 2022 | B2B Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing

It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily. However, this increased mobile...

PR Predictions for 2022 from The Best Comms Pros around The Globe

by Gábor Jelinek | 13 Dec, 2021 | Employer Branding, PR Tips & Trends, PRGNfuture, Public Relations

What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former...
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