by Nick Leighton | 27 Nov, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Employer Branding, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives,...
by Amanda Hill | 16 Nov, 2023 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
by Michelle Lyng | 2 Nov, 2023 | Digital PR, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, SEO, Social Media Marketing
Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more...
by PRGN Admin | 24 Oct, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Employer Branding, Gen-Z, Investor relations, Media Relations, News, Online PR, Public Affairs, Public Relations, SEO, Social campaigns, Sustainability
The Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe. In 2023, 37 PRGN member agencies...
by Brianne Murphy Miller | 25 Sep, 2023 | Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client...
