by Alexandra Dinita | 18 Oct, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic...
by Mark Hazlin | 4 Oct, 2021 | Corporate Communications, PR Tips & Trends, Public Affairs, Public Relations
There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends. Similarly, the decision for a...
by Bill Southard | 6 Sep, 2021 | Consumer Communications, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer...
by Robert Bauer | 5 Jul, 2021 | B2B Communications, Consumer Communications, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are...
by Andy See | 28 Jun, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However,...
