Aspekta AB
Malmö, Sweden

Founded in 1994, Aspekta is a Swedish PR consultancy firm rooted in the cross-border region of Öresund with Nordic and global companies as clients. Aspekta is a partner-owned company that strives to create value and success through trust-building communications.

Aspekta gathers 17 consultants with backgrounds in business, academia, and journalism, who combine a broad knowledge within the communications craft with specialised expertise in various fields. Services include brand-building, investor relations, sustainability, crisis management, and public affairs.

OFFICE LOCATION(S)

Malmö - Sweden

EMPLOYEES

17

HEADQUARTERS

Lokgatan 8
Malmö, 211 20
Sweden

Phone: +46 40 665 55 40

Email: info@aspekta.se

Website: www.aspekta.seenhome-page

Linda Molin

CEO, Partner and Senior Consultant

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Thomas Pålsson

Chair, Partner and Senior Consultant

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Anna Westesson

Partner and Senior Consultant

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Martin Lucander

Partner, Senior Consultant, and Management Team Member

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Jonas Årefors

Senior Consultant and Management Team Member

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Åsa Väärälä

Senior Consultant and Management Team Member

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Aspekta AB

Overview

Our company

Aspekta is a consultancy firm within strategic communications based in the southern Swedish city of Malmö. As a partner-owned and partner-led company, we have for 30 years been helping clients to build valuable relationships with stakeholders through trust-building communications. Our belief is that markets and society function at their best when all actors understand each other and through strategic communication, we work to create, build, manage, and defend trust. With this as a basis, we work to invigorate brands, provide fair and accurate valuation on financial markets, inspire internal motivation among employees, convey the value of sustainability work, facilitate change, reduce the negative impacts of crises, shape decision-making, and drive advocacy.

Our expertise

Aspekta gathers 17 consultants with backgrounds in finance, marketing, sustainability, corporate management, journalism, sales, graphical design, academic research, and politics. Together, we combine a broad knowledge within the communications craft with specialised expertise in various fields, specifically brand-building, investor relations, sustainability, crisis management, and public affairs.

Services

  • Annual Reporting
  • Brand-building
  • Brands and Consumer Communications
  • Change Management
  • Content Creation
  • Corporate Communications
  • Crisis Communications and Crisis Management
  • Crisis Preparation & Training
  • Digital Content Strategy
  • Financial Communications
  • Internal Communications
  • Investor Relations
  • Media and Presentation Training
  • Media Relations
  • Messaging
  • PR & Communications Strategy
  • Public Affairs
  • Sustainability Communications
  • Sustainability Reporting
  • Training and Executive Advising
  • Video Production

Industry Expertise

  • Biotech / Life Sciences
  • Consumer Products
  • Fashion
  • Financial / Banking / Investment
  • Food and Drink
  • Government / Public Sector
  • Hotels
  • Manufacturing
  • Media and Broadcast
  • Pharmaceuticals / Medical
  • Real Estate
  • Retail
  • Tourism / Travel
  • Transportation

Linda Molin - CEO, Partner and Senior Consultant

Linda Molin has over 25 years of experience as a senior advisor providing strategic guidance on brand-building communications, crisis communication, and media relations. She has worked with clients across a wide range of industries, particularly food, construction and real estate, transport, and logistics.
Contact Linda at:
linda.molin@aspekta.se

Thomas Pålsson - Chair, Partner and Senior Consultant

Thomas Pålsson has almost 30 years of experience working as a senior advisor within strategic communication. He often works on assignments requiring the collaboration between politics, business, and academia and consults on matters of public affairs, corporate communications, and financial communications.

Contact Thomas at:
thomas.palsson@aspekta.se

Anna Westesson - Partner and Senior Consultant

Anna Westesson is a senior strategic advisor with over 25 years of experience focusing on financial communication, brand-building, media relations, and crisis communication. Anna has worked with clients across various industries, primarily within life sciences, real estate, and owner-managed companies.

Contact Anna at:
anna.westesson@aspekta.se

Martin Lucander - Partner, Senior Consultant, and Management Team Member

Martin Lucander is a senior strategic advisor within sustainability communication and corporate communication. Martin manages and leads the development of both annual and sustainability reports, creates brand and messaging platforms, and advices on reporting frameworks for both listed and non-listed clients.

Contact Martin at:
martin.lucander@aspekta.se

Jonas Årefors - Senior Consultant and Management Team Member

Jonas Årefors is a senior strategic advisor within financial communications and investor relations with a wide experience from assisting several large listed national and global companies. Jonas is well-versed in the stringent requirements and regulations of the stock market and is experienced in developing communication strategies targeting investors, markets, and the media.

Contact Jonas at:
jonas.arefors@aspekta.se

Åsa Väärälä - Senior Consultant and Management Team Member

Åsa Väärälä is a senior advisor with of 25 years of experience working with public authorities, businesses, and NGOs. Åsa has a wide ranging knowledge within public advocacy and affairs, PR and marketing communication, change management, and internal communication.

Contact Åsa at:
asa.vaarala@aspekta.se