New Argentina Roche CEO positioning

by Dominique Biquard | 18 Apr, 2024

With the departure of its long-standing CEO and the arrival of a new executive, the company needed to position her profile as a local leader and representative of the global One Roche vision for the three business areas in the country.

About PRGN

PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.