by Leeza L. Hoyt, APR | 24 Jul, 2023 | Corporate Communications, Employer Branding, Investor relations, PR Tips & Trends, Public Relations, Reputation Management
C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the...
by Nick Leighton | 13 Jul, 2023 | Corporate Communications, Digital PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. Recognizing the unprecedented economic environment and...
by Natalie Ghidotti | 10 Jul, 2023 | B2B Communications, Corporate Communications, Crisis Communications, Digital PR, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly...
by Frédéric Francois | 3 Jul, 2023 | Corporate Communications, Corporate Social Responsibility, Digital PR, PR Tips & Trends, Public Relations, Reputation Management
Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is...
by Leeza L. Hoyt, APR | 13 Jun, 2023 | Corporate Communications, Digital PR, PR Tips & Trends, Public Relations, SEO, Social media Management
Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold...
