by Valentina Giacaman | 6 Jun, 2023 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications...
by Hanan Kamir | 18 May, 2023 | Corporate Communications, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups...
by Leeza L. Hoyt, APR | 8 May, 2023 | Corporate Communications, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Social Media Marketing
Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business...
by Natalie Ghidotti | 21 Apr, 2023 | B2B Communications, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and...
by Kate Alexander | 17 Apr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...
