Sara Pearson is regional vice president of PRGN for the EMEA region covering Europe, Middle East and Africa. In her regional leadership role, Sara supports PRGN’s members in the EMEA region and plays an active role in business development and new member selection.

Sara began her career as a journalist on the Sunday Telegraph before moving into PR. Being a journalist taught her the importance of quality writing and also what it was like to be on the receiving end of PR stories! She knew it was perfectly possible to be certain of gaining exposure for people, products and issues providing the angle was right and the proposition was well written. This experience underpins the whole agency ethos at her own firm, Spider.

In addition to her PR career, she has also widened her business experience by owning, building and selling a brand – Dentyl pH – the number 2 best-selling mouth rinse in the UK. And being in partnership with a former MD of Waitrose in the brand innovation business: Cogn8