Social media platforms are taking advantage that Covid-19 is attracting record number of visitors to them. HMA Public Relations – PRGN’s founding member in Arizona – has taken a look at what innovations and socially responsible messages the platforms are airing at the time of the global public health crisis.
Employees Are Trusted, So Why Aren’t They a Bigger Part of Brand Influence?
When organizations think about brand influence, attention often turns to external channels. Social media, earned media, influencers, and consumer advocacy tend to dominate conversations about how influence is built and maintained. Employees are rarely at the center of...